AutoRaptor CRM review
Bottom line
AutoRaptor is a web-based CRM for dealerships that combines lead management, AI lead response, communications, desking, reporting, and a dealership website in one system. Its clearest strength is speed to lead, since every inbound lead gets a response in under 60 seconds and every message is logged to the customer record. Pricing is quoted on request, with plans starting at $399 per month and premium integrations billed extra, so buyers should expect to get a quote before budgeting. It suits high-volume and multi-rooftop dealers who want one vendor, one login, and one bill in place of several tools.
What is AutoRaptor CRM?
AutoRaptor is a web-based CRM for automotive dealerships, founded in 2006. It gives sales teams one place to capture leads from every source, follow up on them, and track customer interactions through the sale. The product targets a common problem: leads from websites, OEM portals, marketplaces, and phone calls land in separate inboxes and tools, and follow-ups get missed.
Day to day, incoming leads are auto-assigned and tracked in one inbox. The AI Sales Assistant responds to every inbound lead in under 60 seconds by text, email, chat, or voice, around the clock. Reps handle texts, emails, and calls from the same inbox, and every message is logged to the customer record. Desking and F&I tools let reps pull credit, structure deals, and present payments without leaving the CRM. Managers see the pipeline in real time, including who is following up and where deals are stalling. The Mobile App and browser access on phones and tablets let reps work from the lot, with mobile VIN scanning and mobile ID verification.
Users include dealership owners and admins, managers and F&I teams, sales representatives, and marketing staff. The vendor serves small and mid-size businesses and high-volume dealers, including multi-rooftop groups, and reports more than 1,500 dealerships on the platform. Pricing is not published as fixed numbers. Plans are tiered by user count: Starter for 3-5 users, Pro for 6-10, Power for 11-15, and Power+ for unlimited users. Plans start at $399 per month, and the final quote depends on user count, messaging volume, and integration needs. Onboarding is included in every plan, and most dealerships go live within 5-7 business days.
What sets AutoRaptor apart is that the website, inventory, digital retail tools, and AI sit in the same system as the CRM. A form submitted on an AutoRaptor dealership website creates an Up Sheet in the CRM automatically, with the vehicle being viewed and the lead source attached. Inventory syncs in real time. Digital retail tools include shop by payment, soft credit pre-qualification, and trade-in valuation powered by KBB or Black Book. Integrations with DMS, lead, and credit platforms, including Dealertrack, RouteOne, and more than 80 other connections, are configured during onboarding.
Who it's for
- High-volume independent dealerships
- Multi-rooftop dealer groups
- Dealers replacing several disconnected tools
- Teams that want instant AI lead response
Who should look elsewhere
- Non-automotive small businesses
- Buyers who need published pricing before a demo
- Dealers who require a free plan or trial
Typical uses
- Responding to web and OEM leads within a minute
- Tracking rep follow-up and pipeline in real time
- Running desking and F&I without switching systems
- Letting buyers configure payments online before visiting
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AutoRaptor CRM alternatives and comparisons
AutoRaptor CRM is the only auto dealer product we list so far. Browse the category as more are added.