Brand24 review
Bottom line
Brand24 is a social listening and media monitoring platform that tracks brand mentions across social, news, reviews and forums, then layers AI sentiment, topic analysis and reporting on top. Its clearest strength is breadth of sources combined with alerts and reports that non-analysts can use without setup work. Buyers should watch the mention and keyword caps on lower tiers, along with overage fees, the extra cost of the API and the Smart Context Search add-on. Small businesses, agencies and PR teams that need ongoing monitoring with shareable reports are the best fit.
What is Brand24?
Brand24 is an online mention monitoring and social listening platform. It tracks posts, articles, reviews, forum threads and podcasts that contain keywords a company sets up, so teams can respond to criticism, measure awareness and watch competitors. Coverage includes X, Facebook, Instagram, YouTube, Reddit, LinkedIn, TikTok, news sites, blogs, forums and review platforms, and the company states that it monitors more than 25 million sources.
Day to day, a user creates a project and adds keywords. Each mention is labeled positive, negative or neutral, and Boolean and advanced search let users combine terms with AND, OR and NOT, or describe a query to an AI assistant. Storm Alerts and push notifications flag sudden changes in mention volume or reach, and an anomaly view shows the spikes behind them. Reports arrive by email on a daily or weekly schedule, and data exports to Excel, PDF and PowerPoint. The AI Brand Assistant answers questions about project data, and Slack and Microsoft Teams integrations post alerts into team channels.
Marketers, PR professionals, agencies, SaaS companies and enterprises use the platform, and typical customers range from freelancers and small businesses to mid-sized companies and large enterprises. Pricing has five tiers. Individual costs $199 per month billed annually, Team costs $299, Pro costs $399 and Business costs $599, with monthly billing available at higher rates. Enterprise starts from $1,499 per month and is customized by keyword count and mention volume. A 14-day free trial requires no credit card.
What separates Brand24 from basic alert tools is the set of AI layers built on top of raw mentions. Topic analysis groups conversations, AI Insights produce charts and recommendations, emotion analysis reads emojis in mentions, and intent tagging flags posts that signal a likely purchase. A reputation score condenses sentiment and reach into one metric, and an AI visibility module tracks brand exposure across major AI platforms. An API is available for an additional fee, which lets teams feed the data into their own tools.
Who it's for
- Small businesses tracking brand reputation
- Marketing agencies managing several client brands
- PR teams measuring coverage and sentiment
Who should look elsewhere
- Teams needing a free plan for ongoing use
- Buyers monitoring large keyword sets on a low budget
Typical uses
- Reputation management and crisis monitoring
- Competitor and share of voice analysis
- Influencer and hashtag tracking
- Customer feedback collection from reviews and forums
Brand24 user reviews
No published reviews yet. Be the first.
Brand24 alternatives and comparisons
Brand24 is the only social media monitoring product we list so far. Browse the category as more are added.