DrumUp review
Bottom line
DrumUp is a social posting and link tracking tool built around employee advocacy. Its clearest strength is the low entry price, starting at $15 per month, with a free plan and free trial available to test scheduling, publishing, and link analytics. The main issue is that the employee advocacy product is discontinued, so buyers should confirm the features they need are still supported before committing. Small teams that want a simple way to publish and track shared content are the best fit.
What is DrumUp?
DrumUp is a web-based tool for social media posting and employee advocacy. It lets a company turn its staff into brand ambassadors, with employees sharing approved content to their own networks so company posts reach a wider audience. It sits between social scheduling and link tracking, aimed at teams that want more visibility and leads from social channels. The employee advocacy product itself is discontinued, which changes the picture for any buyer considering it today.
Day to day, marketers build a content library, schedule posts to publish automatically, and use @mentions to tag people and accounts. Content creation tools and multi-account management let one team run several profiles from a single dashboard. Shortened links carry tracking, and link analytics and reporting show which posts drive clicks. The platform also offers industry news curation and gamification features, which the product is built to use for keeping employees engaged in sharing.
The product is typically used by freelancers, small businesses, mid-size businesses, and enterprises. Its strongest use cases are advocacy management, social media marketing, and engaging and following up with audiences. Pricing starts at $15 per month, with a free plan and a free trial available. Support is offered through chat, and training is available in person, live online, and through documentation. The company has between 1 and 10 employees and is headquartered in Portland, Oregon.
What sets DrumUp apart is the combination of tools in one place. Many social tools focus only on a company's own accounts, while DrumUp extends publishing to employees and pairs it with link shortening and analytics. Its stated aim is to increase web traffic, generate leads, and strengthen recruiting, which is broader than scheduling alone. Buyers comparing it with typical scheduling tools should weigh that advocacy angle against the discontinued status of the employee advocacy product.
Who it's for
- Small businesses running active social channels
- Teams that want to track clicks on shared links
- Marketers managing multiple social accounts
Who should look elsewhere
- Buyers planning a new employee advocacy program
- Teams that need phone or email support
- Companies that need detailed enterprise plan pricing
Typical uses
- Employee social sharing
- Scheduling social posts
- Tracking link clicks
- Managing multiple social accounts
- Generating leads from social content
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DrumUp alternatives and comparisons
DrumUp is the only employee advocacy product we list so far. Browse the category as more are added.