Pollfish review
Bottom line
Pollfish is a consumer survey platform that pairs a self-serve survey builder with a large respondent panel drawn from Prodege's reward communities. Its clearest strength is the combination of pricing research tools, such as Van Westendorp and conjoint analysis, with fast fielding to verified consumers. The main cost to watch is that there is no free plan, each survey requires at least 100 responses, and the final price is only known after targeting is set. It suits consumer brands and research teams that need quick, specific answers from shoppers, and it is less suited to B2B studies.
What is Pollfish?
Pollfish is a survey platform for market research. Teams use it to put questions to consumers and collect answers for decisions about products, prices, brands, and advertising. Founded in 2013 on the idea that research should be fast and accessible, the company was acquired by Prodege in 2022. It solves a common problem: getting reliable consumer answers quickly without building a panel or recruiting respondents by hand.
Day to day, a researcher builds a survey in the browser using one of 16 question types, including Van Westendorp, conjoint analysis, MaxDiff, NPS, and matrix questions. An AI tool can draft questions, and templates are available for pricing studies. Targeting selectors narrow respondents by demographics, geography, consumer lifestyle, and in-store or purchase behavior. Surveys can be paused, stopped, or edited mid-field, and quotas control how many responses each segment returns. Results appear live as responses arrive, with filtering, crosstabs, and data export.
The platform serves freelancers, small businesses, mid-size companies, and enterprises. It carries no license or seat fees, so spending goes toward the surveys themselves. Survey cost starts at a $0.95 base price per response with a minimum of 100 responses. The final price depends on targeting, the number of questions, and whether the survey runs on the Basic or Elite plan. Managed research services, where Pollfish runs the study, start at $5,000.
What sets Pollfish apart is its sample. Respondents come largely from Prodege's reward communities, where members earn points for shopping, gaming, and other activities, along with a network of apps and websites. Pollfish holds ISO 27001 certification and aligns with ESOMAR standards for data quality. Most survey tools only provide a form builder. Pollfish also provides access to the people who answer the forms.
Who it's for
- Consumer brands testing pricing and packaging
- Teams running frequent brand or ad trackers
- Researchers who need quick consumer samples
Who should look elsewhere
- B2B audiences needing precise firmographic targeting
- Buyers who want a free tier to test first
- Very small studies under 100 responses
Typical uses
- Van Westendorp price sensitivity studies
- Ad and creative testing
- Brand tracking across countries
- Package and label testing
- Concept testing before launch
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