QuestionPro review
Bottom line
QuestionPro is a survey platform that scales from a free account to market research tooling for enterprise teams. Its clearest strength is the free Essentials plan and the breadth of question types, logic, and reporting it includes. The main cost to watch is per-user pricing on the Advanced plan, and the Team Edition and Research Suite require contacting sales. It suits organizations that expect to grow from simple surveys into formal research or employee feedback programs.
What is QuestionPro?
QuestionPro is a survey and research platform that lets organizations design surveys, collect responses, and analyze results across customer experience, employee feedback, and market research. It fills the gap between simple form tools and research suites that take longer to learn and cost more. Users can start on a free plan and expand to paid tiers as their survey volume and team size grow.
Day to day, users build surveys with a drag-and-drop builder that includes a library of question types, skip logic, branching, and piping. Surveys can be distributed by email, SMS, live URL, and kiosk or offline collection, and responses appear in real-time dashboards. Open-ended comments can be analyzed with sentiment analysis, word clouds, and text tagging, and reports can be exported as PDF, PowerPoint, or SPSS files. AI tools can generate a survey from a written description and summarize open-ended responses.
The platform serves freelancers, small businesses, mid-sized businesses, and enterprises. The Essentials plan is free and allows up to 10 surveys with 200 responses each. The Advanced plan costs $99 per user per month billed annually and includes a 10-day free trial. Team Edition starts at $83 per user per month for teams of five or more, and the Research Suite is priced on request through sales.
What sets QuestionPro apart from typical survey tools is the research layer behind it. The Research Suite adds conjoint, MaxDiff, and A/B testing, a community management platform, and access to more than 22 million panel respondents. The company also publishes its compliance commitments, including ISO 27001:2022, HIPAA, GDPR, and FERPA, and states that its surveys have IRB approval for use by over 1,000 universities. Live chat support is available around the clock.
Who it's for
- Market research teams running conjoint or MaxDiff studies
- HR teams running employee and 360 degree feedback
- Small businesses starting on a free plan
- Regulated organizations needing HIPAA or FERPA-aligned surveys
Who should look elsewhere
- Buyers who need published prices for every tier
- Users who need more than 200 responses per survey on a free account
- Teams that only need a basic form builder
Typical uses
- Customer satisfaction and NPS tracking
- Employee engagement and 360 degree feedback
- Academic research with IRB approval
- Product concept testing with conjoint and MaxDiff
- Voice of customer programs with sentiment analysis
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