Textmagic review
Bottom line
Textmagic is a usage-based business texting platform that combines SMS and email sending, automation flows, and a shared team inbox. Its clearest strength is compliance guidance for US, UK, Canadian, Australian, and European registration, included at no extra charge. The main cost to watch is the standard rate of 4.9 cents per SMS, along with the verification and monthly renewal steps required for US numbers. It suits small and mid-size businesses that send alerts, reminders, and opted-in campaigns and want one inbox for the whole team.
What is Textmagic?
Textmagic is a business texting platform that sends alerts, reminders, notifications, and marketing campaigns to customers by SMS. It solves the problem of getting messages to people quickly, since text messages reach any phone without an app download, login, or inbox filter. Textmagic Ltd was founded in 2001 in the United Kingdom and operates mainly in the US, UK, Canada, and Australia, with a focus on small and medium-sized businesses.
Day to day, a team composes a message, selects contact lists or segments, and personalizes it with dynamic fields such as a customer's first name. Messages can be sent immediately or scheduled, including recurring texts. Replies land in a shared inbox where the whole team sees every conversation across SMS, WhatsApp, email, and Facebook. Automation flows trigger messages from events such as an abandoned checkout, with wait steps and branches based on whether a purchase was completed. Textmagic also connects to HubSpot, Shopify, WooCommerce, and Zapier, and its SMS API lets developers add texting to their own software.
Textmagic serves freelancers, small businesses, mid-size businesses, and enterprises. Pricing is pay-as-you-go: buyers purchase credits once and spend them across SMS and email. The email allowance includes 10,000 free emails as a one-time welcome bonus. SMS is billed at 4.9 cents per message from Textmagic numbers, and a dedicated number costs $10 per month with the first month free. SMS includes unlimited contacts and users, and enterprise accounts can create sub-accounts for team members.
What sets Textmagic apart is compliance work built into setup. Its guided registration covers US 10DLC and toll-free numbers, UK sender IDs with PECR-ready consent, Canadian CASL consent capture, Australian ACMA sender ID registration, and European sender setup adapted market by market. STOP and HELP keywords are handled automatically, and every opt-in is stored with a timestamp and source. Businesses that already hold numbers with Twilio, Vonage, Sinch, or Bandwidth can connect them and pay 1 cent per SMS.
Who it's for
- Appointment reminder and service businesses
- Retailers sending order updates and promotions
- Teams sharing one inbox for customer texts
Who should look elsewhere
- Senders in prohibited categories such as payday loans or cannabis
- Businesses that need only a flat monthly subscription price
Typical uses
- Appointment reminders
- Shift and dispatch alerts
- Order and shipping updates
- Permission-based promotions and newsletters
- SMS surveys and feedback collection
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