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Timely review

Online booking, client reminders, payments and time tracking for beauty businesses

No user reviews yet · #1 of 1 in Appointment Scheduling · Updated November 1, 2026 · Is this your company? Claim it

WebPaid · SubscriptionAPI

72/100

Start free trial ↗Free trial · paid plans from $42/user/mo · opens gettimely.com

Starting price$42/user/mo

Free planNo

Free trialFree trial

Best fitFreelancers, Small businesses, Mid size businesses, Enterprises

DeploymentWeb

Bottom line

Timely is a booking and business management platform for salons, beauty professionals and tattoo studios, with staff time tracking built in. Its clearest strength is that online booking, automated client reminders and payments sit in one tool with no new client fees on any plan. The main cost to watch is per-staff pricing, which starts at $42 NZD per staff member per month excluding GST, and the fact that social media booking, the mini website and team management appear only on the Build plan. It suits studio and salon owners who want appointments and staff hours managed in a single system.

Choose Timely ifhair salons and beauty studios, or tattoo studios.

Look elsewhere ifbusinesses that need a free plan, or businesses with heavy SMS volume on lower tiers.

Start free trial ↗Free trial · paid plans from $42/user/mo · opens gettimely.com

What is Timely?

Timely is a web-based booking and business management platform built for hair salons, beauty professionals and tattoo studios. It addresses the daily friction of managing appointments by phone, chasing missed visits and tracking what each staff member has worked. Its core job is to keep bookings, client communication, payments and staff hours in one place.

Clients can book appointments online, and the system sends automated SMS and email reminders so that staff do not have to make those calls by hand. Business owners manage a team calendar, set up team members and track stock levels. Payments can be taken in person or online, and the vendor describes its fees as simple. Staff time is handled in the same system through clock in and out, timesheets and overtime calculation, with time tracked by client or by project. Reports can be customized, and the platform includes an API and connects with tools such as Google Calendar, Microsoft Outlook, Zapier and Asana.

Timely is aimed at freelancers, small businesses, mid-size businesses and enterprises. Pricing is per staff member per month in New Zealand dollars, excluding GST, across three paid plans: Build at $42 NZD, Elevate at $65 NZD and Innovate at $79 NZD. Billing is monthly with no contract, and a business can switch packages at any point. A free trial is available, but there is no free plan.

What sets Timely apart is its focus on the beauty and studio trade rather than general business software. Generic time trackers stop at hours and projects, while Timely ties bookings, client reminders and payments to the work that staff do. Its monthly SMS allowance rises with each tier, and every plan carries no new client fees.

Who it's for

Hair salons and beauty studios
Tattoo studios
Small teams paying per staff member

Who should look elsewhere

Businesses that need a free plan
Businesses with heavy SMS volume on lower tiers

Typical uses

Managing salon appointments and staff calendars
Sending automated client reminders
Tracking staff hours and overtime
Taking in-person and online payments

Key features

Online client booking

Clients can book appointments themselves through Timely, and the calendar management tools keep each staff member's schedule in view. This reduces the phone traffic that salons normally handle by hand.

Automated client reminders

The Build plan includes automated SMS and email reminders that go to clients without staff making calls. Monthly SMS allowances of 100, 150 or 250 messages depend on the plan.

Payments in person and online

Businesses can take payments at the front desk or online through the same platform. The vendor describes its payment fees as simple.

Staff time tracking

Clock in and out, timesheets, overtime calculation and time tracking by client or project sit alongside the booking calendar. Managers can see staff hours without a separate timekeeping tool.

Stock-level management

Stock-level management, included on the Build plan, lets salons track product levels as part of day-to-day operations. It keeps retail and treatment supplies visible to the team.

Role-based permissions

Access controls and role-based permissions limit what each team member can see and change. Owners can give front-desk staff different access from stylists or managers.

Integrations and API

Timely connects with Google Calendar, Microsoft Outlook, Zapier, Asana, Trello, Jira and other tools, and it includes an API. Teams can link booking and time data to the software they already use.

Timely pricing 2026

Build

$42 NZDper staff member/month, excluding GST, billed monthly

For small teams that want booking, reminders, payments and stock tracking together.

100 SMS per month
No new client fees
Social media booking and a mini website
Team management
Automated SMS and email client reminders
In-person and online payments with simple fees

Get Build ↗

Elevate

$65 NZDper staff member/month, excluding GST, billed monthly

For businesses that need a larger monthly SMS allowance than the Build plan includes.

150 SMS per month
No new client fees
Billed monthly with no contract
Can switch packages at any point

Get Elevate ↗

Innovate

$79 NZDper staff member/month, excluding GST, billed monthly

For higher-volume businesses that want the largest SMS allowance among the current plans.

250 SMS per month
No new client fees
Billed monthly with no contract
Can switch packages at any point

Get Innovate ↗

See all plans on gettimely.com ↗

What the sticker price leaves out. All prices are in New Zealand dollars per staff member per month, excluding GST, and billed monthly with no contract. A free trial is offered, but there is no free plan, and the former Basic plan is no longer available. Businesses can switch packages at any point.

Timely integrations 10 listed

Apps Timely connects to, as published by the vendor. Native integrations sync directly; others go through a connector such as Zapier or webhooks. Click a logo to read our review of that product.

Jira

Todoist

Trello

Google Calendar

Microsoft Outlook

GitHub

Microsoft 365

Zoom Workplace

Zapier

Asana

Timely has a public API and a Zapier app, so apps not listed here can usually be connected with a developer or a no-code automation tool.

Deployment and support

Deployment

Platforms

Support

Email/Help Desk
FAQs/Forum
Knowledge Base
Chat

Training

In Person
Live Online
Webinars
Documentation
Videos

Typical customers

Freelancers
Small businesses
Mid size businesses
Enterprises

Security & compliance

Access controls and permissions
Role-based permissions

Buying details

Public API: Yes

Timely company profile

—Total funding

0Funding rounds

0Investors

0Lead investors

0Acquisitions

0Employee profiles

0Board & advisors

—Employees

About

Website: gettimely.com ↗

Legal name, company type, headcount and other company details haven't been reported yet. Work at Timely? Add them.

Analytics

0Page views, 30 days

0Unique visitors, 30 days

0Visits to vendor site, 30 days

—Visit-through rate

72/100BSR score

#1 of 1Rank in Appointment Scheduling

0User reviews

—Average rating

Measured on Best Software Reviewed: views of this page and clicks through to the vendor's website.

Financials

Funding rounds

No funding rounds have been reported for Timely. Work at Timely? Add funding rounds.

Investors

No investors have been reported for Timely. Work at Timely? Add investors.

People

Founders

No founders listed yet. Work at Timely? Add founders.

Employee profiles

No employee profiles yet. Work at Timely? Add your team.

Board member and advisor profiles

No board members or advisors listed yet. Work at Timely? Add your board.

Acquisitions

No acquisitions by Timely have been reported. Work at Timely? Add acquisitions.

Updated Nov 1, 2026 · Full Timely company profile

Timely pros and cons

Pros

A free trial lets buyers test online booking and reminders before committing to a paid plan.
Billing is monthly with no contract, and businesses can switch packages at any point.
No plan charges new client fees, which keeps the cost of adding customers predictable.
Booking, reminders, payments and staff time tracking are in one platform rather than several separate tools.

Cons

There is no free plan, and paid plans start at $42 NZD per staff member per month excluding GST.
Monthly SMS allowances are capped at 100, 150 and 250 messages depending on the plan.
Social media booking, the mini website and team management are listed only on the Build plan.

Start free trial ↗The free trial is the fastest way to check whether there is no free plan, and paid plans start at $42 NZD per staff member per month excluding GST. matters for your team.

Timely user reviews

No published reviews yet. Be the first.

Timely alternatives and comparisons

Timely is the only appointment scheduling product we list so far. Browse the category as more are added.

Timely FAQ

How much does Timely cost?

Timely has three paid plans priced per staff member per month, excluding GST: Build at $42 NZD, Elevate at $65 NZD and Innovate at $79 NZD. All plans are billed monthly with no contract. The former Basic plan is no longer offered.

Does Timely have a free plan or free trial?

Timely does not have a free plan, but it does offer a free trial. Businesses that want to test online booking and reminders can start there before choosing a paid package.

Does Timely integrate with other tools?

Timely connects with Google Calendar, Microsoft Outlook, Zapier, Asana, Trello, Jira, Todoist, GitHub, Microsoft 365 and Zoom Workplace. It also includes an API for teams that want to build their own connections.

How does Timely keep business data secure?

Timely uses access controls, permissions and role-based permissions, so owners can decide what each team member can see and change. These controls are useful when front-desk staff and stylists need different levels of access.

Is there a Timely mobile app?

Timely includes a mobile app and mobile access, so staff can use it from a phone as well as a computer. It is a web-based platform.

What does Timely replace?

Timely replaces the combination of phone booking, manual appointment reminders, separate payment terminals and standalone timesheet tools that many salons and studios use. It brings those tasks into one platform for bookings and staff hours.

Is there a free version of Timely?

No. Timely has no free plan, but offers a free trial so you can test it before paying.

Ready to try Timely?

Timely is a booking and business management platform for salons, beauty professionals and tattoo studios, with staff time tracking built in. Free trial · paid plans from $42/user/mo · opens gettimely.com.

Start free trial ↗

How we reviewed Timely

We score every product on four weighted criteria: ease of use (25%), features (30%), value (25%) and support (20%). Timely is scored from the vendor's published pricing and documentation, our editorial review. The listing was last updated November 1, 2026. Vendors cannot pay for a higher score or a better rank; paid placements are labelled. Read the full methodology.