TOP PRODUCER review
Bottom line
Top Producer is a real estate CRM that combines contact follow-up, email and text, transaction tracking, and MLS-based market reports in one web application. Its clearest strength is the automated follow-up system paired with branded market reports and real-time listing alerts. The main cost to watch is that there is no free plan or trial, and the lead and farming add-ons are priced much higher than the base CRM. It suits agents and teams who want a single system for relationship follow-up and MLS-driven marketing.
What is TOP PRODUCER?
Top Producer is a web-based real estate CRM built for agents and brokerages. It addresses the daily problem of tracking a large list of prospects, past clients, and referral sources while deciding who to contact next. The company has offered real estate software since 1982 and is part of the Constellation Real Estate Group.
Day to day, the Follow Up Coach suggests which contacts to reach and which touch points to use, and an activity calendar shows scheduled tasks. Agents send texts and email from inside each contact record, and every message is saved to that contact's timeline. Email syncs two ways with Gmail, Outlook, Yahoo, and AOL, with open and click tracking. Transaction management adds reminders, templates, and a stage timeline, and MLS data can populate listing status for properties a buyer is following.
The product is aimed at individual agents, growing teams, and brokerages, and its listed customer types include freelancers, small businesses, mid-size businesses, and enterprises. Pricing is per user per month. The Pro plan is $179 per user, and Pro Teams plans cover up to 5, 10, or 25 users, with the 5-user plan at $399. Lead generation, AI-powered farming, websites, and FiveStreet lead management are sold as add-ons. There is no free plan or free trial.
What sets Top Producer apart is that MLS-powered branded market reports sit inside the CRM itself. Automated real-time alerts for new listings, price changes, and sold properties can be sent to leads and past clients from the same system that tracks their follow-up. Email marketing, drip campaigns, and an AI writing assistant are included, so agents do not need a separate email marketing tool to run their campaigns.
Who it's for
- Individual agents building a repeat and referral business
- Teams that need shared contacts and calendars
- Agents who want MLS data inside their CRM
Who should look elsewhere
- Buyers looking for a free CRM
- Users who need published pricing for farming add-ons
- Non-real-estate sales teams
Typical uses
- Running a follow-up schedule for past clients
- Sending branded monthly market reports to leads
- Tracking buyer interest in MLS listings
- Managing transaction timelines and reminders
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TOP PRODUCER alternatives and comparisons
TOP PRODUCER is the only real estate crm product we list so far. Browse the category as more are added.