TXT180 review
Bottom line
TXT180 is a keyword-based group texting service that helps businesses collect opt-ins and send promotions, reminders, and polls to their contacts. Its clearest strength is the Groups feature, which gives different audiences their own auto-responses without extra keywords. Buyers should watch the credit-based pricing, since MMS uses three credits per contact and additional numbers add a monthly fee, and higher volume requires contacting the company for pricing. It suits small and mid-size U.S. businesses that want simple text campaigns with a free trial to test them first.
What is TXT180?
TXT180 is a text message marketing platform that lets businesses send group texts to customers who opt in by texting a keyword to a phone number. It solves the problem of reaching customers directly on their phones with coupons, sales, event notices, and reminders without building a messaging system from scratch. The company describes itself as an application provider for text message marketing and group text messaging, was founded in 2010, and is based in St. George, Utah.
Day to day, a business chooses a keyword and a toll-free number, then promotes them on signs, receipts, business cards, or a website widget. Each new opt-in receives an automatic reply that can be customized with a welcome message or coupon, and the contact is added to the list. Campaigns can go out immediately or be scheduled daily, weekly, or monthly, and drip messages can follow at set intervals after someone opts in. Replies to a group message arrive as individual texts in a threaded inbox, and message templates can be stored and reused for appointment reminders.
The platform is built for freelancers, small businesses, mid-size businesses, and enterprises. Common uses include retail, restaurants and bars, churches, medical offices, real estate, and automotive sales. Pricing is credit-based: each SMS uses one credit and each MMS uses three. The message plans range from 500 to 50,000 credits at $18.49 per month billed annually or $24.95 month-to-month, and a 15-day free trial with 50 messages is available with no credit card required.
What sets TXT180 apart is its Groups feature, which lets opt-ins join a group that receives its own auto-responder, removing the need for a separate keyword for each audience. It also includes text-to-win contests with random winner selection, text-to-vote polls, a flyer builder, and QR codes that open a URL, create a contact, or opt in by text. Inbound messages are free on all SMS packages, and auto replenish refills credits when a balance drops below a set threshold. Support is U.S.-based and available by phone, live chat, and email.
Who it's for
- Small businesses running keyword promotions
- Restaurants and retail stores with frequent specials
- Offices sending appointment reminders
- Organizations needing shared logins with billing limits
Who should look elsewhere
- Businesses that need international SMS
- Teams that require published high-volume pricing upfront
- Campaigns built mainly around MMS on a tight budget
Typical uses
- Coupon and daily special blasts
- Appointment and deadline reminders
- Text-to-win contests
- Customer feedback polls
- Lead follow-up after an opt-in
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