Yotpo review
Bottom line
Yotpo is a reviews, UGC, and loyalty platform for ecommerce brands, with a growing focus on how AI engines recommend products. Its clearest strength is breadth: review collection, on-site display, loyalty, and AI visibility sit in one product connected to more than 180 integrations. The main cost to watch is pricing, since Premium and Enterprise require custom quotes and Product Sampling and live moderation are paid add-ons. Ecommerce brands that want reviews and loyalty under one vendor, especially those optimizing for AI shopping search, should consider it.
What is Yotpo?
Yotpo is a platform for ecommerce brands that collects and displays customer reviews and user-generated content, runs loyalty and referral programs, and tracks how AI engines recommend products. The company was founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews, and its work centers on authentic customer voices. It addresses a conversion problem: shoppers want proof before they buy, and brands need reviews that AI platforms can read and cite.
Day to day, the review flow starts with post-purchase review request emails, followed by SMS and email reminders. Brands build requests with a drag-and-drop email editor and can use smart prompts that suggest review topics to shoppers. Reviews can be moderated, auto-published by minimum star rating, translated automatically, and answered with AI-suggested replies. On the storefront, a customizable reviews widget, star ratings, a carousel, and attribute filters display the content, while AI summaries and Smart Filters surface the topics customers mention most. Loyalty and referral tools let brands reward members and send milestone and urgency messages across SMS and email.
Yotpo serves freelancers, small businesses, mid-size businesses, and enterprises. Starter costs $89 per month for up to 500 orders per month, and Pro is listed at $169. Premium and Enterprise plans require a custom quote, and Enterprise adds custom API setup, omni-channel review collection, and a dedicated security and compliance team. The product connects to more than 180 integrations, including Shopify, Shopify Plus, BigCommerce, WooCommerce, Adobe Commerce, Klaviyo, Salesforce, and HubSpot.
What sets Yotpo apart is its focus on AI discoverability. Its Discover product tracks how products appear across ChatGPT, Gemini, and other AI engines, and its reviews are structured to be cited in those answers. Reviews also syndicate to Google, Meta, TikTok Shop, and major retail partners. Most tools in this category handle reviews alone, while Yotpo combines reviews, loyalty, and UGC in one platform.
Who it's for
- Shopify and ecommerce brands with growing order volume
- Brands that want reviews and loyalty from one vendor
- Teams optimizing for how AI engines recommend products
Who should look elsewhere
- Stores that need a free plan or free trial
- Buyers who need published prices above the Pro tier
- Businesses that only need a basic review widget
Typical uses
- Collecting post-purchase product reviews and photos
- Running points and referral programs for repeat buyers
- Syndicating reviews to marketplaces and retail partners
- Tracking how AI engines recommend products
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Yotpo alternatives and comparisons
Yotpo is the only review management product we list so far. Browse the category as more are added.
Ready to try Yotpo?
Yotpo is a reviews, UGC, and loyalty platform for ecommerce brands, with a growing focus on how AI engines recommend products. Paid plans from $89/mo · opens yotpo.com.
