Zoho Social review
Bottom line
Zoho Social is a web and mobile tool for planning, publishing, monitoring, and reporting on social channels, with a free plan for a single brand. Its clearest strength is the native link to Zoho CRM and Zoho Desk, which lets sales and support teams work from the same social conversations. The main limitation is that approvals, custom reports, and CRM integrations sit on the Premium tier and above, so budget teams will pay more to use them. It suits small marketing teams, agencies, and businesses already running on Zoho.
What is Zoho Social?
Zoho Social is a social media management platform for scheduling, publishing, monitoring, and reporting across the networks a brand uses. It addresses the time small teams lose switching between native apps to post, reply to comments, and measure results. Businesses, agencies, and solo creators use it to run accounts from one web dashboard, with mobile apps for iOS and Android.
Day to day, users write posts in a publishing window, attach media from a built-in library or cloud drives, and place them on a publishing calendar where posts can be dragged to new dates. Custom queues set posting time slots for each day of the week, SmartQ suggests times based on recent engagement, and the bulk scheduler accepts spreadsheet uploads for advance scheduling. Replies, mentions, and direct messages arrive in a single inbox with filters, assignment rules, and Zia-assisted reply drafting. A listening dashboard tracks brand keywords and mentions, and reports can be scheduled for delivery to team members.
Teams work through approval workflows, drafts that can be discussed in threads, and custom roles that control who creates, publishes, and approves posts. Agencies manage multiple clients under an agency-branded dashboard, invite clients to view their accounts, and send branded reports. Pricing starts at $15 per month. A free plan covers one brand with six channels and one team member, and yearly billing saves 33 percent over monthly billing.
What sets the product apart is its connection to Zoho's business applications. The Zoho CRM integration turns social interactions into leads and contacts, and the Zoho Desk integration converts messages and mentions into support tickets while showing past customer interactions. Sales and support staff can act on the same conversations that marketers publish and monitor. Higher tiers also add WhatsApp and Telegram business accounts, and the zShare browser extension lets users curate and share articles without leaving the page.
Who it's for
- Small marketing teams
- Agencies managing client accounts
- Businesses already using Zoho CRM or Zoho Desk
Who should look elsewhere
- Teams needing content approvals on the Free or Standard plan
- Users needing more than five add-on brands on Professional
Typical uses
- Scheduling a month of posts from a spreadsheet
- Managing several client brands from one dashboard
- Converting social mentions into Zoho Desk tickets
- Turning social comments into Zoho CRM leads
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Zoho Social alternatives and comparisons
Zoho Social is the only social media marketing product we list so far. Browse the category as more are added.