Zoho Survey review
Bottom line
Zoho Survey is a web-based survey and feedback platform that covers design, distribution, and real-time analysis. Its clearest strength is the free plan and the direct connection to Zoho CRM and other business apps, which makes it easy to act on responses. The main cost to watch is the monthly response cap on each survey, since extra responses must be purchased. It suits teams already using Zoho products or small businesses that want to start free and scale into paid tiers.
What is Zoho Survey?
Zoho Survey is an online survey builder for collecting feedback from customers, employees, product users, and market research panels. It creates surveys, quizzes, polls, and feedback forms in one place, and it measures common experience metrics such as NPS, CSAT, and customer effort score. It addresses a familiar problem: feedback scattered across inboxes and spreadsheets that is slow to collect and hard to analyze.
Day to day, a user starts from one of the ready-made templates or builds from scratch with 30+ question types. Question branching and skip logic send respondents down different paths based on earlier answers, and question randomization helps reduce order bias. Surveys go out by email, SMS, QR code, social media, website embed, or pop-up. Responses appear in real-time reports, with sentiment analysis, word clouds for open-ended answers, and cross tabulation for comparing answers. Offline response collection lets field teams gather answers without a connection and sync them later.
Freelancers, small businesses, mid-size companies, and enterprises all use the platform. A free plan lets users create unlimited surveys with a monthly response allowance. Paid plans step up from Basic through Plus, Pro, and Enterprise, with yearly billing saving up to 35 percent. A 7-day free Enterprise trial is available, and response allowances rise from one tier to the next.
What sets Zoho Survey apart is its connection to the rest of the Zoho suite. Responses can flow directly into Zoho CRM, Zoho Analytics, Zoho Sheet, Zoho Flow, and Zoho Recruit, and the platform also connects to Slack, Shopify, Zendesk, Eventbrite, Tableau, and Zapier. It includes a built-in research panel for sourcing respondents, and free mobile apps let users build and manage surveys on the go. Many generic form builders stop at collection, while this tool carries responses through to analysis and follow-up.
Who it's for
- Teams already using Zoho CRM or Zoho Analytics
- Small businesses starting with free customer feedback
- Market researchers who need a built-in panel
Who should look elsewhere
- Teams needing a desktop-installed survey tool
- High-volume surveys that exceed response limits without budget for purchases
Typical uses
- Measuring NPS, CSAT, and customer effort score
- Collecting employee engagement and workplace feedback
- Running product experience and churn surveys
- Gathering attendee feedback for events
- Conducting market research with a built-in panel
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Zoho Survey alternatives and comparisons
Zoho Survey is the only survey product we list so far. Browse the category as more are added.
Ready to try Zoho Survey?
Zoho Survey is a web-based survey and feedback platform that covers design, distribution, and real-time analysis. Free trial · opens zoho.com.
