Adelaide
About Adelaide
Adelaide brings fairness and transparency to a digital marketplace damaged by easily gamed metrics. It’s our mission to quantify the true value of media, so marketers can invest more confidently and create incentives in the market for high quality consumer attention. They believe that all media has value but most of it is incorrectly priced. Adelaide helps media buyers find bargains and avoid waste by moving past the simplistic binary models of hygienic verification tools. If you’re a brand, they’ll build you a custom fast moving media metric trained to proxy your outcomes. If you’re an agency or media buying platform, they’ll help tune planning, buying and measurement to deliver maximum value to your clients. They don’t work with media sellers. Their fierce independence gives us objectivity that is lacking in the market. Whether you’re looking to double the impact of your existing media budget or cut waste and increase overall marketing efficiency, Adelaide can help you invest in digital media more confidently.