Brevo vs Mailchimp
Email Marketing software compared on BSR score, pricing, 8 features and verified reviews, 2026.
Our verdict
Brevo comes out ahead at 85/100 versus Mailchimp at 80. Unlimited contacts; pay for emails sent, and it's the better fit for businesses with large lists that want to pay per email, not per contact. Mailchimp makes more sense if you need easy editor and a huge template library.
Brevo leads in 4 of 6 rows where they differ. Green marks the leader in each row.
| Brevo Best for businesses with large lists that want to pay per email, not per contact | Mailchimp Best for small businesses that want a familiar, template-driven email tool | |
|---|---|---|
| Scores | ||
| BSR score | 85 | 80 |
| User rating | 0 ★ | 0 ★ |
| Reviews | 0 | 0 |
| Ease | 8.4 | 8.6 |
| Features | 8.6 | 8.8 |
| Value | 9.0 | 6.8 |
| Support | 7.8 | 7.3 |
| Pricing | ||
| Starting price | $9/mo | $13/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Features | ||
| Features included | 8 / 8 | 8 / 8 |
| Drag-drop editor | ✓ | ✓ |
| Automations | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
| API access | ✓ | ✓ |
| Details | ||
| Biggest strength | Unlimited contacts; pay for emails sent | Easy editor and a huge template library |
| Biggest weakness | Fewer templates and polish than Mailchimp | Costs rise steeply as the contact list grows |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best fit | 1–100 users | 1–50 users |
Brevo vs Mailchimp: FAQs
Is Brevo better than Mailchimp?
Brevo scores 85/100 against Mailchimp's 80, a 5-point lead. Unlimited contacts; pay for emails sent. Mailchimp is the better pick if easy editor and a huge template library matters more to you.
Which is cheaper, Brevo or Mailchimp?
Brevo has the lowest starting price at $9/mo and offers a free plan. Mailchimp starts at $13/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Brevo covers 8 of the 8 email marketing features we track.
Which do users rate higher?
Brevo has the most verified reviews (0) with an average of 0/5. Brevo has the highest average rating at 0/5.