Brevo review
Bottom line
Brevo is the best-value email marketing platform for businesses with a large list and modest send volume, because it charges by emails sent rather than contacts stored. It also bundles SMS, WhatsApp, live chat, transactional email and a simple CRM, which few rivals do at this price. The editor and templates are a step behind Mailchimp, and the free plan's 300-a-day cap makes campaigns slow, but for most small businesses the economics win.
What is Brevo?
Brevo (formerly Sendinblue) bundles email campaigns, marketing automation, transactional email, SMS and a light CRM. Plans are priced by monthly email volume rather than contact count, so large lists stay affordable. The free plan sends 300 emails a day with unlimited contacts.
Who it's for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
Who should look elsewhere
- Teams that want the most polished templates and design tools
- High-volume daily senders on the free plan
- Marketers who need deep ecommerce analytics and predictive segmentation
Typical uses
- Newsletters to a large contact base at low cost
- Transactional email (order confirmations, password resets) via SMTP or API
- SMS and WhatsApp campaigns alongside email
- Simple sales CRM and deal pipeline for small teams
Key features, tested
Volume-based pricing
You store unlimited contacts on every plan and pay for emails sent. A 30,000-contact list sending one newsletter a month costs a fraction of what contact-priced platforms charge.
Multichannel messaging
SMS, WhatsApp, push and web chat live in the same account with pay-as-you-go credits, and the automation builder can mix channels in one workflow.
Marketing automation
Business plans include a visual workflow builder with triggers from site activity, purchases and contact attributes, plus lead scoring. Free and Starter get basic automations for up to 2,000 contacts.
Transactional email and SMTP
A reliable transactional service with API, SMTP relay and real-time logs is included, so developers can send receipts and alerts without a separate provider.
Sales CRM and meetings
A free CRM with deals, tasks, meeting scheduling and a shared inbox is bundled. It is basic next to Pipedrive, but enough for a small team to track leads from campaigns.
Screenshots
Brevo pricing 2026
Free
300 emails a day, unlimited contacts, drag-and-drop editor.
- 300 emails/day
- Unlimited contacts
- Email editor and templates
- Transactional email
- Basic automations
Starter
No daily cap, basic reporting, remove branding as an add-on.
- From 5,000 emails/month
- No daily sending limit
- Basic statistics
- Email support
- Remove branding (+$12/mo)
Business
Marketing automation, A/B testing, send-time optimisation, phone support.
- Marketing automation
- A/B testing
- Predictive sending
- Landing pages
- Phone support
Enterprise
Sub-accounts, dedicated IP, SSO and a customer success manager.
- Sub-accounts
- Dedicated IP
- SSO
- Personalised support
- Advanced integrations
What the sticker price leaves out. Starter and Business prices scale with monthly email volume; 20,000 emails on Business costs noticeably more than the $18 headline. Removing the Brevo logo on Starter is a paid add-on. SMS and WhatsApp are prepaid credits billed by country. Marketing automation on Free and Starter is capped at 2,000 contacts.
Starting price is 31% below the category median for Email Marketing tools we list (median $13/mo). Prices checked October 31, 2026; confirm on the vendor's pricing page before buying.
Email Marketing feature checklist 8 of 8
The features buyers in this category ask for most, and whether Brevo includes them on a plan you can actually buy. Percentages show how many email marketing buyers call each one essential.
Integrations, deployment and support
Integrations
Deployment
- Cloud / SaaS
- iOS app
- Android app
Support
- Email (Starter+)
- Live chat and phone (Business+)
- Help center
- Customer success manager (Enterprise)
Training
- Brevo Academy
- Documentation
- Webinars
- Onboarding (Business+)
Platforms
- Web
- iOS
- Android
Brevo pros and cons
Pros
- Unlimited contacts; pay for emails sent
- Built-in SMS, WhatsApp and transactional email
- Generous free plan
Cons
- Fewer templates and polish than Mailchimp
- Daily send limit on the free plan
- Some advanced features need the Business plan
Brevo user reviews
No published reviews yet. Be the first.
Brevo alternatives and comparisons
Best for small businesses that want a familiar, template-driven email tool
$13/mo · free plan
Brevo FAQ
Is Brevo really free?
Yes. The free plan allows unlimited contacts and up to 300 emails per day with Brevo branding, plus transactional email and basic automation for up to 2,000 contacts.
How is Brevo different from Mailchimp?
Brevo charges by emails sent, Mailchimp by contacts stored, so Brevo is usually cheaper for large lists. Brevo also includes SMS, WhatsApp, chat and a CRM. Mailchimp has stronger templates, design tools and ecommerce reporting.
Can I use Brevo for transactional email?
Yes. Brevo provides an SMTP relay and API for transactional messages on every plan, with logs, templates and webhooks, and it is a common replacement for SendGrid or Mailgun.
Does Brevo offer phone support?
Phone and live chat support are included on the Business plan and above. Starter has email support; the free plan has help-center access.
How much does Brevo cost?
Brevo has a free plan and paid plans start at $9/mo. Plans: Free (Free), Starter ($9, /mo for 5,000 emails), Business ($18, /mo for 5,000 emails), Enterprise (Custom).
What are the best alternatives to Brevo?
In Email Marketing, the closest alternatives we rate are Mailchimp (80/100). See the full list of Brevo alternatives for a side-by-side comparison.
How we reviewed Brevo
We score every product on four weighted criteria: ease of use (25%), features (30%), value (25%) and support (20%), from hands-on testing of the plans buyers can actually purchase, the vendor's published pricing and documentation, and verified user reviews. Vendors cannot pay for a higher score or a better rank; paid placements are labelled. This review was last updated on October 31, 2026. Read the full methodology.