Mailchimp vs Brevo
Email Marketing software compared on BSR score, pricing, 8 features and verified reviews, 2026.
Our verdict
Brevo comes out ahead at 85/100 versus Mailchimp at 80. Unlimited contacts; pay for emails sent, and it's the better fit for businesses with large lists that want to pay per email, not per contact. Mailchimp makes more sense if you need easy editor and a huge template library.
Brevo leads in 4 of 6 rows where they differ. Green marks the leader in each row.
| Mailchimp Best for small businesses that want a familiar, template-driven email tool | Brevo Best for businesses with large lists that want to pay per email, not per contact | |
|---|---|---|
| Scores | ||
| BSR score | 80 | 85 |
| User rating | 0 ★ | 0 ★ |
| Reviews | 0 | 0 |
| Ease | 8.6 | 8.4 |
| Features | 8.8 | 8.6 |
| Value | 6.8 | 9.0 |
| Support | 7.3 | 7.8 |
| Pricing | ||
| Starting price | $13/mo | $9/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Features | ||
| Features included | 8 / 8 | 8 / 8 |
| Drag-drop editor | ✓ | ✓ |
| Automations | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
| API access | ✓ | ✓ |
| Details | ||
| Biggest strength | Easy editor and a huge template library | Unlimited contacts; pay for emails sent |
| Biggest weakness | Costs rise steeply as the contact list grows | Fewer templates and polish than Mailchimp |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best fit | 1–50 users | 1–100 users |
Mailchimp vs Brevo: FAQs
Is Brevo better than Mailchimp?
Brevo scores 85/100 against Mailchimp's 80, a 5-point lead. Unlimited contacts; pay for emails sent. Mailchimp is the better pick if easy editor and a huge template library matters more to you.
Which is cheaper, Mailchimp or Brevo?
Brevo has the lowest starting price at $9/mo and offers a free plan. Mailchimp starts at $13/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track.
Which do users rate higher?
Mailchimp has the most verified reviews (0) with an average of 0/5. Mailchimp has the highest average rating at 0/5.