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BoomTown review

Real estate CRM with lead capture, IDX websites, and automated follow-up
No user reviews yet · #1 of 1 in Real Estate CRM · Updated November 1, 2026 · Is this your company? Claim it
WebPaid · SubscriptionAPI
65/100
Visit website ↗paid plans from $1000/mo · opens boomtownroi.com
Starting price$1000/mo
Free planNo
Free trialNone
Best fitFreelancers, Small businesses, Mid size businesses, Enterprises
DeploymentWeb
HeadquartersCharleston

Bottom line

BoomTown is a real estate CRM that bundles lead capture, an IDX website, lead follow-up, and a team of lead concierges into one platform. Its clearest strength is how many lead sources feed directly into the CRM and get worked by automated drip plans. The main cost to watch is the $1000/mo starting price with no free plan or trial, and integrations are limited on lower packages. It suits real estate teams that want the website, lead generation, and CRM handled together rather than assembled from separate tools.

Choose BoomTown ifreal estate agents and teams with lead generation as a core activity, or brokerages that want a consumer website tied to the CRM.
Look elsewhere ifsolo agents who want a free or low-cost CRM, or businesses outside real estate that need general sales software.
Visit website ↗paid plans from $1000/mo · opens boomtownroi.com

What is BoomTown?

BoomTown is a real estate CRM and marketing platform for agents, brokers, lenders, and teams. It combines lead generation, an IDX consumer website, lead management, and a predictive CRM in one system. It addresses the common problem of running separate tools for websites, lead capture, follow-up, and transaction paperwork, which leaves prospects to fall through the cracks between them.

Day to day, leads from web forms, Facebook Lead Ads, Google Forms, Wufoo, and spreadsheets are created as lead profiles in the CRM automatically. Users can tag and segment contacts, build Smart-Drip follow-up plans, and run bulk actions across a database. Success Assurance adds a text and call service, and a team of Lead Concierges monitors the database for lead behavior and reaches out at the right time. Tasks sync to Google Calendar, and the Mojo Dialer logs call activity back to each lead.

BoomTown is built for freelancers, small businesses, mid-size businesses, and enterprises. Its packages are Launch, Core, Grow, and Advance, and each step up adds users and capabilities. Launch includes 2 users, Core includes 5, and Grow includes 10 or 25. Plan prices are provided on request, and the starting price is $1000/mo.

What sets BoomTown apart from a standalone CRM is that the lead capture and the website sit inside the same system as the contact records. The platform also connects to more than 40 partner tools, including dotloop, BombBomb, RPR, Zapier, and API Nation, so transaction and marketing data can flow into the CRM without re-entry. Launch includes the NOW mobile app, and an open API is available.

Who it's for

  • Real estate agents and teams with lead generation as a core activity
  • Brokerages that want a consumer website tied to the CRM
  • Teams that need automated follow-up across large lead databases

Who should look elsewhere

  • Solo agents who want a free or low-cost CRM
  • Businesses outside real estate that need general sales software
  • Buyers who need transparent published pricing before talking to sales

Typical uses

  • Capturing leads from Facebook ads, web forms, and open houses into one CRM
  • Running automated drip campaigns for segmented buyer and seller databases
  • Launching an IDX website that sends new leads straight into the pipeline
  • Syncing transaction data to dotloop and paperwork tools from the CRM

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BoomTown alternatives and comparisons

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