Pure Chat review
Bottom line
Pure Chat is a website live chat tool with canned responses, transcripts, visitor tracking, and native mobile apps for managing chats on the go. Its clearest strength is the simple setup and a PRO plan that covers unlimited websites, with a 30-day free trial to test it. The main costs to watch are the four-user and single-website limits on Growth and the price of additional operators. It suits small businesses and sales teams that want to add live chat to a site and respond from a phone.
What is Pure Chat?
Pure Chat is live chat software that adds a chat widget to a website so visitors can start a conversation with the business behind it. It is aimed at small businesses and small teams that want to answer leads and customers quickly without building their own messaging tools. The core problem it addresses is the gap between a visitor arriving on a site and getting a human response, which can cost sales when no one is available to answer.
The setup is short: a user signs up, installs a code snippet on the website, and starts chatting. The chat widget can be styled through a built-in editor that controls its design, size, position, text fields, and behavior on both desktop and mobile. Operators handle conversations from the web dashboard or from the iOS and Android apps. Canned responses let a team save answers to frequently asked questions under Account > Canned Responses and share them with the team or keep them private. Visitors can send files, and every conversation is saved as a transcript that can be searched and filtered later.
Pure Chat is built for freelancers, small businesses, and mid-size teams, and its website describes sales and marketing teams as its main audience. Pricing has two paid tiers: Growth, for one website with four users, and PRO, for unlimited websites with ten users. Both are billed monthly or annually, and the annual rate is lower. Every new account can try the PRO plan free for 30 days. Additional operators are sold separately at a monthly rate per seat.
What sets Pure Chat apart is its emphasis on simple pricing and direct use of visitor data. Real-time analytics, visitor tracking, and contact history sit inside the same product as the chat, and the company says it charges no per-user or per-contact fees beyond the seat pricing shown. It connects with CRM and marketing tools such as HubSpot CRM, Keap, and Zapier, and offers a 30-day money-back guarantee on paid plans.
Who it's for
- Small businesses adding live chat to a website
- Sales and marketing teams that want visitor data alongside chat
- Multi-site operators needing unlimited websites
Who should look elsewhere
- Teams needing a permanent free plan
- Businesses that need more than ten operators on a single plan without paying per seat
Typical uses
- Answering website visitor questions in real time
- Capturing leads from a website and passing them to a CRM
- Handling support questions with saved canned responses
- Managing chats from a phone while away from the desk
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Pure Chat alternatives and comparisons
Pure Chat is the only live chat product we list so far. Browse the category as more are added.
