Sogolytics review
Bottom line
Sogolytics is a feedback platform that connects survey collection to alerts, owners, and action plans. Its clearest strength is closed-loop follow-up, along with a free plan and a low starting price for the survey tool. Buyers should watch for enterprise CX and EX pricing, which requires a demo request, and for plan limits on responses and emails. It suits teams that need feedback to lead to assigned work, such as CX operations, HR, and school or financial institution research groups.
What is Sogolytics?
Sogolytics is an experience management platform for collecting, analyzing, and acting on customer and employee feedback. It targets a common gap in feedback programs: survey results sit in dashboards while no one is assigned to follow up. The company was founded in 2013 and sells products for customer experience (SogoCX), employee experience (SogoEX), survey building (SogoCore), and managed research.
Day to day, teams build surveys with a no-code builder, drag-and-drop editing, question branching, skip logic, and AI-assisted design. Responses arrive through email, SMS, web, QR codes, kiosks, and social channels. Event-triggered actions and alerts route responses to the right person, and action plans carry owners and due dates. Reporting includes real-time dashboards, sentiment analysis, word clouds, and key driver analysis. Listed integrations include Slack, Salesforce Sales Cloud, HubSpot CRM, Zendesk Suite, Zapier, Trello, Asana, and Microsoft Excel, and the platform offers an API.
The product is built for small businesses, mid-size businesses, and enterprises. Customer experience and employee experience platforms are sold through a demo request. The low-cost survey tool has a free plan and a free trial, and its starting price is $66. Plans differ only by responses, emails, and usage limits, and every plan includes the same features. Customers in the published case studies include school districts, banks, credit unions, and corporate communications teams.
Many survey tools stop at data collection. Sogolytics connects collection to closed-loop workflows, including case management, escalations, and follow-up triggers tied to thresholds. Its security posture includes SOC 2 Type II certification, ISO 27001 certification, GDPR support, HIPAA-ready workflows, SSO, and role-based access controls. Buyers who would rather not run research in-house can also hire the company's managed research team for survey design, panel recruitment, and analysis.
Who it's for
- CX teams that need feedback routed to account owners
- HR teams running pulse and engagement surveys
- Research groups at schools, banks, and credit unions
Who should look elsewhere
- Teams that want a fixed public price for enterprise CX software
- Buyers who need on-premise deployment
Typical uses
- Post-purchase customer satisfaction surveys with automatic follow-up
- Employee pulse surveys and exit interview analysis
- Churn-risk triage using sentiment and alerts
- Multilingual surveys for district or regional programs
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Sogolytics alternatives and comparisons
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