Streak review
Bottom line
Streak is a CRM that lives inside Gmail, so pipelines, deal history, and team activity stay where people already read and send email. Its clearest strength is how little effort it takes to keep records current, since email logging and AI data entry do much of the work. The main cost to watch is that AI credits are limited per user by plan, and advanced features such as data validation and custom permissions sit on higher tiers. Pick Streak if your team runs its work through Gmail and wants a CRM people will actually use.
What is Streak?
Streak is a customer relationship management tool built directly into Gmail. It turns a team's inbox into a working CRM, so the people doing sales, recruiting, fundraising, or operations do not have to leave their email to update a deal. The product addresses a common problem: CRMs go unused because logging data feels like extra work, and Streak aims to make the data show up on its own.
Day to day, users work from pipelines that appear beside their Gmail threads. Each email is logged to the right pipeline and stage automatically, and the team can see the full email history for every deal, contact, and company. Users add custom and magic fields that update with data such as last reply and time in stage, assign tasks and reminders, and attach files pulled from email or Google Drive. Mail merge sends personalized messages to contact lists, while snippets and email tracking support follow-up. AI features can summarize deal history, answer questions about a deal with citations, autofill fields, and generate meeting agendas.
Streak suits small businesses, startups, recruiters, fundraisers, and sales teams that already run their work in Gmail. Individuals and freelancers can start on a free plan that includes email tracking, snippets, mail merge at 50 emails per day, and link sharing. Paid plans are priced per user. Pro costs $49 per user per month billed annually or $59 billed monthly, Pro+ costs $69 annually or $89 monthly, and Enterprise costs $129 annually or $159 monthly.
What sets Streak apart from most CRMs is its starting point. Many CRM products ask staff to log activity in a separate system, while Streak is designed around Gmail itself. Its pipelines are flexible enough to track sales deals, job candidates, investors, or partnerships, and it connects to Google Workspace, Slack, Calendly, Typeform, Zapier, and a REST API. Teams that want to use the same records with AI assistants can connect them through Claude and ChatGPT.
Who it's for
- Sales teams that work primarily in Gmail
- Recruiters tracking candidates through hiring stages
- Startups and fundraisers managing investor pipelines
Who should look elsewhere
- Teams that use Outlook or another mail client as their primary inbox
- Organizations that need data validation without an Enterprise plan
Typical uses
- Tracking sales deals from first contact to close
- Managing candidate pipelines for recruiting
- Following investor and funding conversations
- Sending personalized mass emails with tracking and follow-up
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