Asana review
Bottom line
Asana is the project tool we recommend for teams that run many concurrent projects and need to see how they roll up into goals and portfolios. Task management is fast and keyboard-friendly, views are flexible, and the automation builder is approachable. The weakness is cost: the useful views live on Starter, the planning features live on Advanced, and per-user pricing adds up for large teams who could get by on monday.com or ClickUp.
What is Asana?
Asana organizes work into projects and tasks that can be viewed as lists, boards, calendars or timelines. Each task has one owner and a due date, which keeps accountability clear across departments. Goals, portfolios and workload views on the higher tiers connect day-to-day tasks to company objectives.
Who it's for
- Marketing, operations and product teams juggling dozens of projects with shared people
- Managers who need portfolio and goal roll-ups, not just a task list
- Teams that want a polished mobile and desktop experience
Who should look elsewhere
- Very small teams who need Gantt or timeline views; the free plan lacks them
- Budget-conscious teams that need Advanced features (workload, time tracking) at scale
- Teams that want a database-style tool with heavy customisation (consider monday.com or Notion)
Typical uses
- Cross-functional project planning with dependencies and milestones
- Campaign calendars and content pipelines
- Portfolio reporting to leadership on goals and status
- Request intake with forms that create tasks automatically
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