Elementor review
Bottom line
Elementor is the most widely used visual builder for WordPress, and with Pro it is a complete site builder: theme templates, forms, popups, dynamic content and WooCommerce widgets without code. Per-site pricing from $5 a month is fair for freelancers and agencies. The known trade-offs are page weight if you lean on heavy widgets, a credit-metered One bundle that takes some reading to price, and the fact that performance, updates and security are your host's job, not Elementor's.
What is Elementor?
Elementor is the most widely used visual builder for WordPress. The free plugin covers the drag-and-drop editor and basic widgets; Pro adds the Theme Builder for headers, footers and archive templates, a form builder, popups, WooCommerce widgets, dynamic content and custom CSS. Plans are billed annually by the number of sites, from $60 a year for one site on Essential up to 25 sites on Expert, and the newer One bundles add AI generation, image optimization, accessibility and email deliverability on a credit system. Because it runs on your own WordPress host, you keep full ownership and can switch hosts freely, at the cost of handling updates and performance yourself.
Who it's for
- Freelancers and agencies building client sites on WordPress
- Small businesses that want to edit their own site without a developer
- WooCommerce stores that want custom product and checkout layouts
Who should look elsewhere
- Teams that want hosting, builder and support from one vendor (consider Wix, Squarespace or Hostinger's builder)
- Performance purists building with block themes and minimal plugins
- Sites that will rely on many third-party Elementor add-ons; plugin conflicts are common
Typical uses
- Business websites and landing pages built visually
- Custom headers, footers and archive templates with Theme Builder
- Lead forms and popups connected to email tools
- WooCommerce product, cart and checkout customisation
Key features, tested
Visual editor
Live drag-and-drop editing with flexbox and grid containers, global styles, responsive breakpoints and a large template and block library. Editor V4 reduced DOM output and improved speed noticeably.
Theme Builder and dynamic content
Design headers, footers, single and archive templates and apply them by conditions, with dynamic tags pulling from posts, custom fields (ACF) and WooCommerce. This is what turns Elementor from a page builder into a site builder.
Forms, popups and marketing widgets
Form Builder with multi-step forms and integrations to Mailchimp, Brevo, HubSpot and others; Popup Builder with triggers and conditions; marketing widgets for pricing tables, countdowns and testimonials on Pro.
WooCommerce
Product, cart, checkout and my-account widgets let you redesign the store without touching templates; Advanced plans and above include these eCommerce features.
Elementor One
The newer bundle adds agentic AI (code, copy, images, layouts), image optimisation, accessibility scans and fixes, cookie consent, email deliverability and a site management dashboard, all metered by a monthly credit pool.
Screenshots
Elementor pricing 2026
Elementor (free plugin)
Drag-and-drop editor with 40+ basic widgets and responsive controls.
- Visual editor
- 40+ basic widgets
- Responsive design controls
- Basic templates
- Flexbox containers
Essential
Pro editor with 57 widgets, Theme Builder, dynamic content and forms.
- 1 site
- 57 Pro widgets
- Theme Builder
- Form Builder
- 10 cloud templates
Advanced Solo
85 widgets, popups, custom code and WooCommerce features for one site.
- 1 site
- 85 Pro widgets
- Popup Builder
- Custom code and CSS
- eCommerce features
Advanced
Everything in Advanced Solo for three sites; Expert covers 25 sites.
- 3 sites (Expert: 25)
- 85 Pro widgets
- Popups and custom code
- Collaborative notes
- 30 cloud templates
One
All Pro features plus AI, image optimisation, accessibility, email deliverability and site management on 25,000 monthly credits.
- 25,000 monthly credits
- AI code, copy, images and layouts
- Image optimisation
- Accessibility and cookie consent
- Site management dashboard
What the sticker price leaves out. All Pro plans are billed annually per number of sites; multi-year plans discount further. Hosting is not included (Elementor Host is a separate product). One plan credits reset monthly and do not roll over; AI actions consume variable credits. A 30-day money-back guarantee applies to annual plans.
Website Builder feature checklist 8 of 8
The features buyers in this category ask for most, and whether Elementor includes them on a plan you can actually buy. Percentages show how many website builder buyers call each one essential.
Elementor integrations 17 listed
Apps Elementor connects to, as published by the vendor and checked by us. Native integrations sync directly; others go through a connector such as Zapier or webhooks. Click a logo to read our review of that product.
Elementor has a public API and a Zapier app, so apps not listed here can usually be connected with a developer or a no-code automation tool.
Deployment, support and company details
Deployment
- WordPress plugin (self-hosted)
- Elementor Host (managed WordPress, separate)
Platforms
- Web
- WordPress
Support
- 24/7 live chat (Pro)
- Ticket support
- Help center
- Community forum (Facebook group of 100k+)
Training
- Elementor Academy
- Documentation
- YouTube tutorials
- Webinars
Typical customers
- Freelancers
- Marketing agencies
- Small businesses
- Web designers
Industries
- Web design agencies
- Small business websites
- Ecommerce (WooCommerce)
- Bloggers and publishers
- Nonprofits
Languages
- English, Spanish, French, German, Portuguese, Italian, Dutch, Japanese and 5 more
Security & compliance
- GDPR tools (cookie consent on One)
- Regular security releases
- Depends on your WordPress host for server security
Buying details
- Annual
- Multi-year discounts
- 30-day money-back guarantee
- Typical setup: Minutes to install; hours to days to build a site
- Public API: Yes
Vendor
- Founded 2016
- Ramat Gan, Israel
- 500+ employees
- elementor.com ↗
Elementor pros and cons
Pros
- Huge template and widget library, with a large third-party add-on ecosystem
- Theme Builder and dynamic content let you design the whole site, not just pages
- Free version is capable enough for simple sites
Cons
- Can bloat page weight and slow sites if used carelessly
- Pricing has risen; multi-site and One plans add up quickly
- Dependent on your WordPress host for performance and security
Elementor user reviews
No published reviews yet. Be the first.
Elementor alternatives and comparisons
Elementor is the only website builder product we have tested so far. Browse the category as more are added.
Elementor FAQ
Is Elementor free?
The core Elementor plugin is free and includes the visual editor and basic widgets. Elementor Pro, which adds Theme Builder, forms, popups and WooCommerce widgets, starts at $5 a month billed annually for one site.
Does Elementor slow down WordPress sites?
It can if you stack many widgets and add-ons, but Editor V4's leaner output, good hosting and image optimisation keep well-built Elementor sites fast. Keep third-party add-ons to a minimum.
What is the difference between Elementor Pro and Elementor One?
Pro is the editor and design features. One includes everything in Pro plus AI generation, image optimisation, accessibility, cookie consent, email deliverability and site management, paid for with a monthly credit pool.
Does Elementor work with any WordPress theme?
Yes. It works with most themes, and the free Hello theme is a blank canvas designed for it. Theme Builder can replace the theme's header, footer and templates entirely.
How much does Elementor cost?
Elementor has a free plan and paid plans start at $5/mo. Plans: Elementor (free plugin) (Free), Essential ($5, /mo, billed $60/yr (1 site)), Advanced Solo ($7, /mo, billed $84/yr (1 site)), Advanced ($9, /mo, billed $108/yr (3 sites)), One ($15, /mo, billed $180/yr (1 site)). 30-day money-back available.
Related categories
How we reviewed Elementor
We score every product on four weighted criteria: ease of use (25%), features (30%), value (25%) and support (20%), from hands-on testing of the plans buyers can actually purchase, the vendor's published pricing and documentation, and verified user reviews. Vendors cannot pay for a higher score or a better rank; paid placements are labelled. This review was last updated on October 31, 2026. Read the full methodology.