Eventbrite review
Bottom line
Eventbrite is a ticketing and promotion platform that lets organizers sell tickets, market events, and check in attendees in one place. Its clearest strength is marketplace reach: events can be found by local buyers without a separate marketing budget. The main cost to watch is the per-ticket service fee and processing charge on paid events, along with Eventbrite Ads, which is available only in select markets. Organizers running free events, or paid events that want audience reach and built-in email tools, should consider it first.
What is Eventbrite?
Eventbrite is a self-service ticketing platform for live events. Organizers use it to build an event page, sell tickets, collect registrations, and check attendees in on the day. It also connects events to a large buyer audience, since local ticket buyers can discover events through the Eventbrite marketplace.
Day to day, an organizer sets up ticket types, adds custom registration forms, and sells add-ons. Buyers check out through an embedded checkout with secure payment processing, and organizers can receive payouts before the event. Automated reminders go to attendees, and email campaigns and Facebook and Instagram ad tools run from the same dashboard. On event day, the Eventbrite Check-In App and mobile check-in handle scanning, while waitlists and the organizer app help manage the event. Campaign and sales data appear in reporting that tracks which channels sell tickets.
Eventbrite serves freelancers, small businesses, mid-size businesses, and enterprises. Pricing depends on whether tickets are free or paid. Free events carry no ticketing platform fees, while paid tickets carry a 3.7% plus $1.79 service fee per ticket and a 2.9% payment processing fee per order. Buyers pay these fees by default unless the organizer chooses to absorb them. Eventbrite Pro starts at $15 per month for higher email volume, and custom sales partnerships are available for complex or high-volume events.
What sets Eventbrite apart is that ticketing, email marketing, and discovery sit in one product. Standalone email or ad tools require an organizer to build an audience from scratch, while Eventbrite places events in front of its existing marketplace audience. The platform offers an API and integrations with tools such as HubSpot Marketing Hub, Zapier, QuickBooks Online, Xero, and Google Calendar. Its security program includes PCI-DSS 4.0.1 Level 1 compliance, SOC 2 and SOC 3 reports, and ISO 27001 certification for its hosting environment.
Who it's for
- Event organizers selling paid tickets to public audiences
- Organizers who want built-in email and social promotion
- Freelancers and small businesses hosting free-ticket events
Who should look elsewhere
- Organizers in markets outside the listed pricing regions
- Teams needing phone support on a free plan
- Events that depend on Eventbrite Ads in unsupported markets
Typical uses
- Concert and festival ticketing
- Conferences and corporate events
- Classes and workshops with registration
- Nonprofit fundraisers and charity events
- Virtual events with online ticketing
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Eventbrite alternatives and comparisons
Eventbrite is the only festival management product we list so far. Browse the category as more are added.