SimplyBook.me review
Bottom line
SimplyBook.me is a web-based appointment booking system that covers scheduling, reminders, client records and payments. Its clearest strength is a free plan that small operations can run on indefinitely, with paid tiers that add bookings, staff providers and payment tools as the business grows. The main cost to watch is the booking cap: the Free plan stops at 50 bookings, and HIPAA-enabling features and SAML SSO require Standard or higher. Solo practitioners and small studios that want a low-cost start with room to upgrade should choose it.
What is SimplyBook.me?
SimplyBook.me is an online booking system for appointment-based businesses such as salons, gyms, clinics, tutors and driving schools. It replaces phone bookings and paper calendars with a booking page that clients can reach from a business website, Facebook, Instagram or Google. Businesses set up their services, staff providers and working hours in a web admin interface, and the system sends the reminders that help clients show up on time.
Day to day, staff manage bookings in a calendar that syncs with Google Calendar or Outlook. They can cancel or reschedule appointments, add notes to bookings and review client history. Confirmation, reminder and cancellation messages go out by email, SMS and WhatsApp, and clients receive feedback requests after appointments. Clients can book recurring appointments, group bookings and classes. The admin app runs on iOS and Android, and Ask Simply, a built-in AI assistant, can set up services and schedules through a chat window.
Solo professionals, small studios and multi-location businesses all use the platform. Pricing runs in five tiers. The Free plan includes 50 bookings, Basic costs $11.9 per month billed annually, Standard costs $24.9, Premium costs $49.9, and Enterprise is priced on request. Plan prices are flat rather than charged per user, and annual billing saves 17 percent over monthly billing. A 14-day trial of premium features is available without a credit card.
What sets SimplyBook.me apart is the breadth of its payment and marketing tools for a booking product. Businesses can accept payments through Stripe, PayPal, Apple Pay and Google Pay, take in-person payments with tap to pay or a point-of-sale system, and sell gift cards, memberships and service add-ons. AI Voice Booking lets clients book by speaking to an assistant. The company holds ISO 27001 certification, hosts data in the EU, and offers a public API for custom integrations.
Who it's for
- Solo practitioners and freelancers
- Salons, barbershops and massage studios
- Gyms, yoga studios and dance schools
- Multi-location service businesses
Who should look elsewhere
- Businesses that need a fixed per-seat price
- Teams that require HIPAA compliance on the free tier
Typical uses
- Taking bookings from a website, Facebook and Instagram
- Sending reminders to cut missed appointments
- Selling classes, group bookings and memberships
- Taking deposits and in-person card payments
SimplyBook.me user reviews
No published reviews yet. Be the first.
SimplyBook.me alternatives and comparisons
SimplyBook.me is the only appointment scheduling product we list so far. Browse the category as more are added.