Mailchimp vs AWeber: Features, Pricing and Reviews Compared
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $12.49/mo
- Ease of use
- 7.2
- Functionality
- 7.8
- Value for money
- 6.6
- Customer support
- 7.4
Best for
- Bloggers, coaches, and course creators
- Small ecommerce shops and Etsy sellers
- Owners who want a finished email system
Our verdict
Mailchimp comes out ahead at 80/100 versus AWeber at 73. Easy editor and a huge template library. Mailchimp is the better fit for small businesses that want a familiar, template-driven email tool. AWeber makes more sense if you need a 14-day free trial is available on paid plans, so buyers can test the email builder and automations before committing or you want to start cheaper ($12.49/mo vs $13/mo).
On Mailchimp: Mailchimp is still the easiest way for a small business to send a good-looking newsletter and run basic automations, and the template, form and landing-page tools are polished. It is no longer the cheap option: contact-based pricing climbs quickly, the free plan is small, and the automation depth on Essentials is thin. Choose it for ease and ecommerce integrations; choose Brevo or MailerLite if price per contact is the priority.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Mailchimp | AWeber |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Included |
| API access | 31% | Included | Included |
What stands out in each
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
AWeberPrebuilt automation campaigns
Copy-ready series cover lead magnets, welcome sequences, mini-courses, abandoned carts, and blog or podcast promotion. Users personalize the content and activate the series instead of building each sequence from scratch.
AI writing assistance
The AI Writing Assistant drafts email copy, the Subject Line Assistant generates subject lines, and the Newsletter Assistant can produce a weekly newsletter written in the user's voice. This reduces the time spent on writing each campaign.
Drag-and-drop email builder
The editor includes Canva integration, a Theme Settings panel for applying one style across an entire email, and a Smart Designer that generates branded templates. Users can also work in HTML and preview campaigns on any device.
Behavioral segmentation and tagging
Tags organize subscribers by actions, and segments send targeted messages based on those tags. Dynamic content can change what each subscriber sees based on interests, location, or personal fields.
Pricing comparison
Mailchimp starts at $13/mo with a free plan; AWeber starts at $12.49/mo (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
AWeberLite
Creators and small senders who need landing pages, automations, and ecommerce selling on a limited budget.
- Up to 10x subscriber count in monthly email sends
- 1 email list and 1 custom segment
- 3 landing pages and 3 email automations
- 3 users
Plus
Growing businesses that need unlimited lists, landing pages, and automations with advanced reporting.
- Up to 12x subscriber count in monthly email sends
- Unlimited email lists, landing pages, automations, and custom segments
- Unlimited users with priority 24/7 support
- Advanced reporting, analytics, and landing page features
Done For You
Owners who want the email system built for them rather than setting it up themselves.
- Email template with branding applied
- 2 landing pages built and 1 sign up form configured
- 1 welcome series launched
- Newsletter content delivered weekly
Paid plans are billed monthly or annually, and monthly-plan costs rise with subscriber count, with tiers listed up to 150,000 subscribers and a contact option above 100,000. Paid plans include a 14-day free trial. The Done For You setup fee is shown at $79 under a limited-time offer that lists the regular price at $599.
Value for money: 6.6/10
Integrations comparison
6 integrations in common · 10 only in Mailchimp · 74 only in AWeber. Logos link to our review when we cover the tool.
Both connect to
Shopify
SquarespaceOnly AWeber74Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
AWeberIdeal for
- Bloggers, coaches, and course creators
- Small ecommerce shops and Etsy sellers
- Owners who want a finished email system
Not for
- Teams needing unlimited sends on a free plan
- Businesses with very large lists that want published pricing
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
AWeber- Support score
- 7.4/10Leads
- Ease of use
- 7.2/10
- Support channels
- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Training
- Live Online
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- Not published
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
AWeber- Security
- GDPR Compliance
- CAN-SPAM Compliance
- Public API
- Yes
- Mobile apps
- None published
- Company
- founded 1998
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
AWeberPros
- A 14-day free trial is available on paid plans, so buyers can test the email builder and automations before committing.
- The Done For You option builds templates, landing pages, and a welcome series in seven days for a $79 setup fee.
- Plus includes unlimited email lists, landing pages, and automations, with unlimited users and priority 24/7 support.
- Ready-made automated campaigns can be copied into an account, personalized, and activated in minutes.
- Ecommerce features let users sell products, subscriptions, and payment plans with payments in more than 100 currencies.
Cons
- Lite caps the account at one email list, three landing pages, three automations, and one custom segment.
- Monthly cost rises with subscriber count, so larger lists move into higher-priced tiers.
- Ecommerce transaction fees of 0.6% on Plus and 1.0% on Lite apply to each sale.
- Lists above 100,000 subscribers require contacting the sales team for pricing.
Full side-by-side table
Mailchimp leads in 5 of 7 rows where they differ. Green marks the leader in each row.
AWeber 73Leads 2 of 7 rows · Best for small businesses and creators who want automated email and landing pages set up quickly| Feature | Mailchimp Best for small businesses that want a familiar, template-driven email tool | AWeber Best for small businesses and creators who want automated email and landing pages set up quickly |
|---|---|---|
| Scores | ||
| BSR score | 80 | 73 |
| Ease | 8.6 | 7.2 |
| Features | 8.8 | 7.8 |
| Value | 6.8 | 6.6 |
| Support | 7.3 | 7.4 |
| Pricing | ||
| Starting price | $13/mo | $12.49/mo |
| Free plan | Included | Not included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 8 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Included |
| Segmentation | Included | Included |
| Signup forms | Included | Included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Easy editor and a huge template library | A 14-day free trial is available on paid plans, so buyers can test the email builder and automations before committing. |
| Biggest weakness | Costs rise steeply as the contact list grows | Lite caps the account at one email list, three landing pages, three automations, and one custom segment. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Mailchimp vs AWeber: FAQs
Is Mailchimp better than AWeber?
Mailchimp scores 80/100 against AWeber's 73, a 7-point lead. Easy editor and a huge template library. AWeber is the better pick if a 14-day free trial is available on paid plans, so buyers can test the email builder and automations before committing matters more to you.
Which is cheaper, Mailchimp or AWeber?
AWeber has the lowest starting price at $12.49/mo. Mailchimp starts at $13/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track.
Do Mailchimp and AWeber integrate with the same tools?
Both connect to Shopify, WooCommerce, Squarespace, Wix, Zapier and 1 more. Only Mailchimp lists BigCommerce, Stripe, QuickBooks Online; Only AWeber lists Ticket Tailor, Sticky.io, ShipStation.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →