Mailchimp pricing 2026
Free
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
- Mailchimp branding
Start free ↗Essentials
$13/mo for 500 contacts
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
- 24/7 email and chat support
Get Essentials ↗Standard
$20/mo for 500 contacts
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
- Generative AI tools
Get Standard ↗Premium
$350/mo for 10,000 contacts
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
- Dedicated onboarding
Get Premium ↗See all plans on mailchimp.com ↗
What the sticker price leaves out. Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Starting price is about average for Email Marketing tools we list (median $13/mo). Prices checked October 31, 2026; confirm on the vendor's pricing page before buying.
Email Marketing feature checklist 8 of 8
The features buyers in this category ask for most, and whether Mailchimp includes them on a plan you can actually buy. Percentages show how many email marketing buyers call each one essential.
✓Included:Drag-drop editor90%
✓Included:Automations84%
✓Included:A/B testing61%
✓Included:Landing pages47%
✓Included:SMS39%
✓Included:Segmentation78%
✓Included:Signup forms69%
✓Included:API access31%
Intuit: the company behind Mailchimp
Mailchimp FAQ
Is Mailchimp still free?
Yes, but the free plan is limited to 500 contacts and 1,000 sends per month, includes Mailchimp branding and offers email support for the first 30 days only.
How does Mailchimp pricing work?
You pay by plan tier and by the number of contacts in your audience. Each tier has a starting price at 500 contacts (Essentials $13, Standard $20) that rises in bands as your list grows, plus a monthly send cap.
Mailchimp or Brevo?
Mailchimp has the better editor, templates and ecommerce integrations. Brevo is cheaper for large lists because it prices by email volume rather than contacts, and it bundles SMS, WhatsApp, chat and a CRM.
Does Mailchimp integrate with QuickBooks?
Yes. Both are Intuit products, and the native integration syncs QuickBooks customers into a Mailchimp audience for targeted campaigns.
How much does Mailchimp cost?
Mailchimp has a free plan and paid plans start at $13/mo. Plans: Free (Free), Essentials ($13, /mo for 500 contacts), Standard ($20, /mo for 500 contacts), Premium ($350, /mo for 10,000 contacts).
What are the best alternatives to Mailchimp?
In Email Marketing, the closest alternatives we rate are Brevo (85/100). See the full list of Mailchimp alternatives for a side-by-side comparison.
How we reviewed Mailchimp
We score every product on four weighted criteria: ease of use (25%), features (30%), value (25%) and support (20%). Our editors tested Mailchimp hands-on, on plans buyers can actually purchase, alongside the vendor's published pricing and documentation. Last reviewed October 31, 2026. Vendors cannot pay for a higher score or a better rank; paid placements are labelled. Read the full methodology.
