Brevo vs Keap: Features, Pricing and Reviews Compared
- Starting price
- $9/mo · free plan
- Ease of use
- 8.4
- Functionality
- 8.6
- Value for money
- 9.0
- Customer support
- 7.8
Best for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
- Starting price
- $299/mo (usage-based)
- Ease of use
- 7.3
- Functionality
- 7.8
- Value for money
- 5.4
- Customer support
- 7.6
Best for
- Service businesses that need automated follow-up
- Consultants and coaches selling packaged offers
- Marketing agencies managing client lead flows
Our verdict
Brevo comes out ahead at 85/100 versus Keap at 70. Unlimited contacts; pay for emails sent. Brevo is the better fit for businesses with large lists that want to pay per email, not per contact. Keap makes more sense if you need automation covers marketing, sales, and service follow-up, so one workflow can run from first contact through invoicing and review requests.
On Brevo: Brevo is the best-value email marketing platform for businesses with a large list and modest send volume, because it charges by emails sent rather than contacts stored. It also bundles SMS, WhatsApp, live chat, transactional email and a simple CRM, which few rivals do at this price. The editor and templates are a step behind Mailchimp, and the free plan's 300-a-day cap makes campaigns slow, but for most small businesses the economics win.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Brevo | Keap |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Included |
| API access | 31% | Included | Included |
What stands out in each
Volume-based pricing
You store unlimited contacts on every plan and pay for emails sent. A 30,000-contact list sending one newsletter a month costs a fraction of what contact-priced platforms charge.
Multichannel messaging
SMS, WhatsApp, push and web chat live in the same account with pay-as-you-go credits, and the automation builder can mix channels in one workflow.
Marketing automation
Business plans include a visual workflow builder with triggers from site activity, purchases and contact attributes, plus lead scoring. Free and Starter get basic automations for up to 2,000 contacts.
Transactional email and SMTP
A reliable transactional service with API, SMTP relay and real-time logs is included, so developers can send receipts and alerts without a separate provider.
KeapAutomated campaign sequences
Users build sequences that trigger on form submissions, tags, and contact activity. Each contact's automation history shows what actions they have received and where they sit in each sequence.
Lead scoring and segmentation
Lead scoring ranks prospects by likelihood to buy, and tags, lists, and saved searches group contacts for targeted messages. This helps teams spend time on the leads most likely to convert.
Landing pages and sales funnels
Branded landing pages and multi-page funnels capture leads and route them into automations. Forms can collect essential information and trigger follow-up as soon as they are completed.
Scheduling and quotes to invoices
Online booking links reflect available times synced with Gmail or Outlook calendars. Quotes can be accepted with one click and converted to invoices, including recurring billing.
Pricing comparison
Brevo starts at $9/mo with a free plan; Keap starts at $299/mo (usage-based) (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
300 emails a day, unlimited contacts, drag-and-drop editor.
- 300 emails/day
- Unlimited contacts
- Email editor and templates
- Transactional email
Starter
No daily cap, basic reporting, remove branding as an add-on.
- From 5,000 emails/month
- No daily sending limit
- Basic statistics
- Email support
Business
Marketing automation, A/B testing, send-time optimisation, phone support.
- Marketing automation
- A/B testing
- Predictive sending
- Landing pages
Enterprise
Sub-accounts, dedicated IP, SSO and a customer success manager.
- Sub-accounts
- Dedicated IP
- SSO
- Personalised support
Starter and Business prices scale with monthly email volume; 20,000 emails on Business costs noticeably more than the $18 headline. Removing the Brevo logo on Starter is a paid add-on. SMS and WhatsApp are prepaid credits billed by country. Marketing automation on Free and Starter is capped at 2,000 contacts.
Value for money: 9.0/10 · Monthly, Annual, Cancel anytime · Vendor pricing page ↗
KeapStarting at $299/mo (usage-based). Plan breakdown not published yet.
Pricing starts at $299 per month billed monthly, or $2,988 per year billed annually, and the page notes ask about current promotional offers. Required implementation services are included in the setup process, and the site offers a way to save on implementation by chatting with the team. A 14-day free trial is available with no credit card required.
Value for money: 5.4/10
Integrations comparison
6 integrations in common · 10 only in Brevo · 62 only in Keap. Logos link to our review when we cover the tool.
Both connect to
ShopifyOnly Keap62Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
Not for
- Teams that want the most polished templates and design tools
- High-volume daily senders on the free plan
- Marketers who need deep ecommerce analytics and predictive segmentation
Common use cases
Sells to: Freelancers, Small businesses, Mid-size companies, Enterprises. Common industries: Ecommerce, Retail, SaaS and technology, Nonprofits, Education, Travel and hospitality.
KeapIdeal for
- Service businesses that need automated follow-up
- Consultants and coaches selling packaged offers
- Marketing agencies managing client lead flows
Not for
- Solo users who want a free plan
- Teams that need text marketing outside the U.S.
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.8/10Leads
- Ease of use
- 8.4/10Leads
- Support channels
- Email (Starter+)
- Live chat and phone (Business+)
- Help center
- Customer success manager (Enterprise)
- Training
- Brevo Academy
- Documentation
- Webinars
- Onboarding (Business+)
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, French, Spanish, German, Italian, Portuguese
Keap- Support score
- 7.6/10
- Ease of use
- 7.3/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- Not published
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- ISO 27001
- Two-factor authentication
- SSO (Enterprise)
- EU data hosting
- Public API
- Yes
- Mobile apps
- None published
- Company
- Paris, France · 800+ employees · founded 2012
Keap- Security
- Custom user roles, groups, and permissions
- Access controls for records and user interaction
- CAN-SPAM compliance
- Public API
- Yes
- Mobile apps
- None published
- Company
- Grapevine, TX, USA · 323 employees · founded 2001
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Unlimited contacts; pay for emails sent
- Built-in SMS, WhatsApp and transactional email
- Generous free plan
Cons
- Fewer templates and polish than Mailchimp
- Daily send limit on the free plan
- Some advanced features need the Business plan
KeapPros
- Automation covers marketing, sales, and service follow-up, so one workflow can run from first contact through invoicing and review requests.
- Implementation support includes a dedicated implementation manager, data migration services, and a customer success manager.
- The 14-day free trial requires no credit card, so buyers can test the automation builder before committing.
- Native payment processing for U.S. accounts lets invoices, checkout forms, and recurring payments sit inside the CRM.
Cons
- Pricing starts at $299 per month, and there is no free plan.
- Required implementation services add to the cost of getting started, and their price is not shown on the pricing page.
- Text broadcasts and automated texts are available only for U.S. accounts, and 1:1 texts cover the U.S. and Canada.
Full side-by-side table
Brevo leads in 7 of 7 rows where they differ. Green marks the leader in each row.
Keap 70Leads 0 of 7 rows · Best for small service businesses that want automated follow-up, scheduling, and invoicing in one platform| Feature | Brevo Best for businesses with large lists that want to pay per email, not per contact | Keap Best for small service businesses that want automated follow-up, scheduling, and invoicing in one platform |
|---|---|---|
| Scores | ||
| BSR score | 85 | 70 |
| Ease | 8.4 | 7.3 |
| Features | 8.6 | 7.8 |
| Value | 9.0 | 5.4 |
| Support | 7.8 | 7.6 |
| Pricing | ||
| Starting price | $9/mo | $299/mo (usage-based) |
| Free plan | Included | Not included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 8 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Included |
| Segmentation | Included | Included |
| Signup forms | Included | Included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Unlimited contacts; pay for emails sent | Automation covers marketing, sales, and service follow-up, so one workflow can run from first contact through invoicing and review requests. |
| Biggest weakness | Fewer templates and polish than Mailchimp | Pricing starts at $299 per month, and there is no free plan. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–100 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Brevo vs Keap: FAQs
Is Brevo better than Keap?
Brevo scores 85/100 against Keap's 70, a 15-point lead. Unlimited contacts; pay for emails sent. Keap is the better pick if automation covers marketing, sales, and service follow-up, so one workflow can run from first contact through invoicing and review requests matters more to you.
Which is cheaper, Brevo or Keap?
Brevo has the lowest starting price at $9/mo and offers a free plan. Keap starts at $299/mo (usage-based). Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Brevo covers 8 of the 8 email marketing features we track.
Do Brevo and Keap integrate with the same tools?
Both connect to Shopify, WooCommerce, WordPress, Pipedrive, Zapier and 1 more. Only Brevo lists Magento, PrestaShop, Salesforce; Only Keap lists QuickBooks Online, Zendesk Suite, Mobiniti.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Brevo. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →