Brevo vs Klaviyo: Features, Pricing and Reviews Compared
- Starting price
- $9/mo · free plan
- Ease of use
- 8.4
- Functionality
- 8.6
- Value for money
- 9.0
- Customer support
- 7.8
Best for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
- Starting price
- Free · free plan
- Ease of use
- 7.2
- Functionality
- 7.8
- Value for money
- 7.0
- Customer support
- 7.2
Best for
- Ecommerce brands on Shopify, WooCommerce, or BigCommerce
- Small teams starting with email and SMS marketing
- Mid-size and enterprise B2C brands consolidating their stack
Our verdict
Brevo comes out ahead at 85/100 versus Klaviyo at 73. Unlimited contacts; pay for emails sent. Brevo is the better fit for businesses with large lists that want to pay per email, not per contact. Klaviyo makes more sense if you need the free plan includes up to 250 profiles and 500 email sends per month with no monthly cost or you want to start cheaper (Free vs $9/mo).
On Brevo: Brevo is the best-value email marketing platform for businesses with a large list and modest send volume, because it charges by emails sent rather than contacts stored. It also bundles SMS, WhatsApp, live chat, transactional email and a simple CRM, which few rivals do at this price. The editor and templates are a step behind Mailchimp, and the free plan's 300-a-day cap makes campaigns slow, but for most small businesses the economics win.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Brevo | Klaviyo |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Not included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Included |
| API access | 31% | Included | Included |
What stands out in each
Volume-based pricing
You store unlimited contacts on every plan and pay for emails sent. A 30,000-contact list sending one newsletter a month costs a fraction of what contact-priced platforms charge.
Multichannel messaging
SMS, WhatsApp, push and web chat live in the same account with pay-as-you-go credits, and the automation builder can mix channels in one workflow.
Marketing automation
Business plans include a visual workflow builder with triggers from site activity, purchases and contact attributes, plus lead scoring. Free and Starter get basic automations for up to 2,000 contacts.
Transactional email and SMTP
A reliable transactional service with API, SMTP relay and real-time logs is included, so developers can send receipts and alerts without a separate provider.
KlaviyoUnified customer profile
Klaviyo Data Platform combines behavioral, transactional, and engagement data into one profile per customer. Every campaign, flow, and support conversation draws on the same record, so messages reflect what each customer actually did.
Composer marketing agent
Composer reviews customer data to find revenue opportunities and proposes campaigns and flows from a short prompt. The user approves each recommendation before it runs, and every result is measured.
Multichannel messaging
Email, SMS, RCS, WhatsApp, mobile push, and web events run from the same platform. Teams can see how campaigns perform across channels in one place.
Pre-built templates and flows
The platform includes 160+ email templates and 80+ flow automations with drag-and-drop editing. Teams can launch welcome, abandoned cart, and win-back sequences without writing code.
Pricing comparison
Brevo starts at $9/mo with a free plan; Klaviyo starts at Free with a free plan (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
300 emails a day, unlimited contacts, drag-and-drop editor.
- 300 emails/day
- Unlimited contacts
- Email editor and templates
- Transactional email
Starter
No daily cap, basic reporting, remove branding as an add-on.
- From 5,000 emails/month
- No daily sending limit
- Basic statistics
- Email support
Business
Marketing automation, A/B testing, send-time optimisation, phone support.
- Marketing automation
- A/B testing
- Predictive sending
- Landing pages
Enterprise
Sub-accounts, dedicated IP, SSO and a customer success manager.
- Sub-accounts
- Dedicated IP
- SSO
- Personalised support
Starter and Business prices scale with monthly email volume; 20,000 emails on Business costs noticeably more than the $18 headline. Removing the Brevo logo on Starter is a paid add-on. SMS and WhatsApp are prepaid credits billed by country. Marketing automation on Free and Starter is capped at 2,000 contacts.
Value for money: 9.0/10 · Monthly, Annual, Cancel anytime · Vendor pricing page ↗
KlaviyoFree
Small businesses and startups with small contact lists that want to test email and SMS marketing before paying.
- Up to 250 active profiles
- 500 email sends per month
- $5 of mobile messages per month
- $5 of Composer usage per month
The free plan has no monthly cost while an account stays within 250 active profiles and 500 email sends per month. Paid plans scale based on the number of contacts and channel usage, and enterprise pricing is available for large organizations.
Value for money: 7.0/10
Integrations comparison
4 integrations in common · 12 only in Brevo · 76 only in Klaviyo. Logos link to our review when we cover the tool.
Both connect to
ShopifyOnly Klaviyo76Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
Not for
- Teams that want the most polished templates and design tools
- High-volume daily senders on the free plan
- Marketers who need deep ecommerce analytics and predictive segmentation
Common use cases
Sells to: Freelancers, Small businesses, Mid-size companies, Enterprises. Common industries: Ecommerce, Retail, SaaS and technology, Nonprofits, Education, Travel and hospitality.
KlaviyoIdeal for
- Ecommerce brands on Shopify, WooCommerce, or BigCommerce
- Small teams starting with email and SMS marketing
- Mid-size and enterprise B2C brands consolidating their stack
Not for
- Businesses that need a fixed monthly price with no usage scaling
- Teams that only send occasional newsletters to a list
- Companies that do not sell direct to consumers
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.8/10Leads
- Ease of use
- 8.4/10Leads
- Support channels
- Email (Starter+)
- Live chat and phone (Business+)
- Help center
- Customer success manager (Enterprise)
- Training
- Brevo Academy
- Documentation
- Webinars
- Onboarding (Business+)
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, French, Spanish, German, Italian, Portuguese
Klaviyo- Support score
- 7.2/10
- Ease of use
- 7.2/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat
- Training
- Live Online
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- English, Japanese
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- ISO 27001
- Two-factor authentication
- SSO (Enterprise)
- EU data hosting
- Public API
- Yes
- Mobile apps
- None published
- Company
- Paris, France · 800+ employees · founded 2012
Klaviyo- Security
- SOC 2 Type II
- GDPR
- EU and US data residency
- CAN-SPAM compliance
- Consent management
- Access controls and permissions
- 99.95% uptime across services
- Public API
- Yes
- Mobile apps
- None published
- Company
- Boston, MA, United States · 2,000+ employees · founded 2012
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Unlimited contacts; pay for emails sent
- Built-in SMS, WhatsApp and transactional email
- Generous free plan
Cons
- Fewer templates and polish than Mailchimp
- Daily send limit on the free plan
- Some advanced features need the Business plan
KlaviyoPros
- The free plan includes up to 250 profiles and 500 email sends per month with no monthly cost.
- Marketing, helpdesk, and analytics share one customer profile, so support agents see the same purchase history that marketing uses.
- Composer proposes campaigns and flows from data, and the user approves each step before anything goes live.
- The platform connects to more than 400 apps, including major ecommerce platforms and CRMs.
- The company lists SOC 2 Type II certification, GDPR compliance, and EU and US data residency.
Cons
- Paid pricing scales with contact count and channel usage, so total cost depends on list size and send volume.
- The free plan stops sending once an account passes 250 active profiles or 500 email sends in a month.
- Email support on the free plan covers only the first 60 days, after which access is limited to the Help Center, community, and Academy.
- Advanced service and AI tools such as Customer Agent and Composer usage carry their own usage allowances outside the free plan.
Full side-by-side table
Brevo leads in 7 of 8 rows where they differ. Green marks the leader in each row.
Klaviyo 73Leads 1 of 8 rows · Best for ecommerce and B2C brands that want email, SMS, and service run from one customer profile| Feature | Brevo Best for businesses with large lists that want to pay per email, not per contact | Klaviyo Best for ecommerce and B2C brands that want email, SMS, and service run from one customer profile |
|---|---|---|
| Scores | ||
| BSR score | 85 | 73 |
| Ease | 8.4 | 7.2 |
| Features | 8.6 | 7.8 |
| Value | 9.0 | 7.0 |
| Support | 7.8 | 7.2 |
| Pricing | ||
| Starting price | $9/mo | Free |
| Free plan | Included | Included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 7 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Included |
| Segmentation | Included | Included |
| Signup forms | Included | Not included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Unlimited contacts; pay for emails sent | The free plan includes up to 250 profiles and 500 email sends per month with no monthly cost. |
| Biggest weakness | Fewer templates and polish than Mailchimp | Paid pricing scales with contact count and channel usage, so total cost depends on list size and send volume. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–100 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Brevo vs Klaviyo: FAQs
Is Brevo better than Klaviyo?
Brevo scores 85/100 against Klaviyo's 73, a 12-point lead. Unlimited contacts; pay for emails sent. Klaviyo is the better pick if the free plan includes up to 250 profiles and 500 email sends per month with no monthly cost matters more to you.
Which is cheaper, Brevo or Klaviyo?
Klaviyo has the lowest starting price at Free and offers a free plan. Brevo starts at $9/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Brevo covers 8 of the 8 email marketing features we track, including Signup forms which Klaviyo lacks.
Do Brevo and Klaviyo integrate with the same tools?
Both connect to Shopify, WooCommerce, PrestaShop, Typeform. Only Brevo lists Magento, WordPress, Salesforce; Only Klaviyo lists Recurly, Sumo, Smile.io.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Brevo. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →