Brevo vs Mailchimp vs Mailjet: Features, Pricing and Reviews Compared
- Starting price
- $9/mo · free plan
- Ease of use
- 8.4
- Functionality
- 8.6
- Value for money
- 9.0
- Customer support
- 7.8
Best for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $9/mo · free plan
- Ease of use
- 7.2
- Functionality
- 7.7
- Value for money
- 7.6
- Customer support
- 7.4
Best for
- Developers who send app email and want a marketing editor alongside the API
- Small businesses running newsletters and welcome sequences
- EU-focused companies that need GDPR tooling and EU data storage
Our verdict
Brevo comes out ahead at 85/100 versus Mailchimp at 80 and Mailjet at 75. Unlimited contacts; pay for emails sent. Brevo is the better fit for businesses with large lists that want to pay per email, not per contact. Mailchimp makes more sense if you need easy editor and a huge template library.
On Brevo: Brevo is the best-value email marketing platform for businesses with a large list and modest send volume, because it charges by emails sent rather than contacts stored. It also bundles SMS, WhatsApp, live chat, transactional email and a simple CRM, which few rivals do at this price. The editor and templates are a step behind Mailchimp, and the free plan's 300-a-day cap makes campaigns slow, but for most small businesses the economics win.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Brevo | Mailchimp | Mailjet |
|---|---|---|---|---|
| Drag-drop editor | 90% | Included | Included | Included |
| Automations | 84% | Included | Included | Included |
| Segmentation | 78% | Included | Included | Included |
| Signup forms | 69% | Included | Included | Included |
| A/B testing | 61% | Included | Included | Included |
| Landing pages | 47% | Included | Included | Included |
| SMS | 39% | Included | Included | Not included |
| API access | 31% | Included | Included | Included |
What stands out in each
Volume-based pricing
You store unlimited contacts on every plan and pay for emails sent. A 30,000-contact list sending one newsletter a month costs a fraction of what contact-priced platforms charge.
Multichannel messaging
SMS, WhatsApp, push and web chat live in the same account with pay-as-you-go credits, and the automation builder can mix channels in one workflow.
Marketing automation
Business plans include a visual workflow builder with triggers from site activity, purchases and contact attributes, plus lead scoring. Free and Starter get basic automations for up to 2,000 contacts.
Transactional email and SMTP
A reliable transactional service with API, SMTP relay and real-time logs is included, so developers can send receipts and alerts without a separate provider.
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
MailjetDrag-and-drop email editor
Marketers design responsive emails in a visual editor and reuse templates across campaigns. Layouts are previewed across devices and email clients before sending, so teams can review content without waiting on a developer.
AI campaign tools
The AI Assistant drafts campaigns, subject lines and layouts from a short prompt, and rewrites copy inside the editor. AI segmentation turns a plain-language audience description into filter logic that can be reviewed before sending.
Segmentation and automation
Audience segments can be built from behavior, location and engagement level. Automation workflows send messages based on user actions, and A/B testing compares subject lines and content variations.
Email API and SMTP relay
A RESTful API and SMTP relay handle marketing and transactional email at volume. Sandbox mode allows safe testing, and SDKs are available for PHP, Python and Node.
Pricing comparison
Brevo starts at $9/mo with a free plan; Mailchimp starts at $13/mo with a free plan; Mailjet starts at $9/mo with a free plan (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
300 emails a day, unlimited contacts, drag-and-drop editor.
- 300 emails/day
- Unlimited contacts
- Email editor and templates
- Transactional email
Starter
No daily cap, basic reporting, remove branding as an add-on.
- From 5,000 emails/month
- No daily sending limit
- Basic statistics
- Email support
Business
Marketing automation, A/B testing, send-time optimisation, phone support.
- Marketing automation
- A/B testing
- Predictive sending
- Landing pages
Enterprise
Sub-accounts, dedicated IP, SSO and a customer success manager.
- Sub-accounts
- Dedicated IP
- SSO
- Personalised support
Starter and Business prices scale with monthly email volume; 20,000 emails on Business costs noticeably more than the $18 headline. Removing the Brevo logo on Starter is a paid add-on. SMS and WhatsApp are prepaid credits billed by country. Marketing automation on Free and Starter is capped at 2,000 contacts.
Value for money: 9.0/10 · Monthly, Annual, Cancel anytime · Vendor pricing page ↗
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
MailjetFree
Suited to testing the platform or sending low volumes of email with a small contact list.
- 6,000 emails per month
- 200 emails per day
- 1,000 contacts
- APIs, SMTP Relay and Webhooks
Starter
Suited to small senders who need more volume and no daily sending cap.
- 8,000 emails per month
- No daily sending limit
- 2,000 contacts
- Brand Kit and Anonymous Tracking
Essential
Suited to growing senders with large contact lists who want AI-assisted content and unlimited contacts.
- 15,000 emails per month
- Unlimited contacts
- AI-assisted content creation
- 500 email address validations and 500 email previews per month
Premium
Suited to teams that need automations, advanced reporting and shared account management.
- Advanced statistics and automations
- Team and account management
- 2,000 email previews per month
- Priority support
Monthly plans have no engagement and can be switched to the Free plan at any time, and annual billing is discounted by 10%. Sending beyond a plan's limit is billed per additional 1,000 emails, and unused credits expire at the end of each billing cycle. Prices exclude French VAT unless an intra-Community VAT number is provided, and prepaid accounts have a $50 minimum deposit.
Value for money: 7.6/10
Integrations comparison
5 integrations in common · 3 only in Brevo · 3 only in Mailchimp · 64 only in Mailjet. Logos link to our review when we cover the tool.
Both connect to
ShopifyOnly Mailjet64Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
Not for
- Teams that want the most polished templates and design tools
- High-volume daily senders on the free plan
- Marketers who need deep ecommerce analytics and predictive segmentation
Common use cases
Sells to: Freelancers, Small businesses, Mid-size companies, Enterprises. Common industries: Ecommerce, Retail, SaaS and technology, Nonprofits, Education, Travel and hospitality.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
MailjetIdeal for
- Developers who send app email and want a marketing editor alongside the API
- Small businesses running newsletters and welcome sequences
- EU-focused companies that need GDPR tooling and EU data storage
Not for
- High-volume senders who need phone support on a self-serve plan
- Teams that need automations or a dedicated IP on a budget under $29 per month
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.8/10Leads
- Ease of use
- 8.4/10
- Support channels
- Email (Starter+)
- Live chat and phone (Business+)
- Help center
- Customer success manager (Enterprise)
- Training
- Brevo Academy
- Documentation
- Webinars
- Onboarding (Business+)
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, French, Spanish, German, Italian, Portuguese
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
Mailjet- Support score
- 7.4/10
- Ease of use
- 7.2/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Training
- In Person
- Live Online
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- English, Français, Deutsch, Español
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- ISO 27001
- Two-factor authentication
- SSO (Enterprise)
- EU data hosting
- Public API
- Yes
- Mobile apps
- None published
- Company
- Paris, France · 800+ employees · founded 2012
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
Mailjet- Security
- ISO 27001
- SOC 2
- PCI DSS
- CSA STAR Level 1
- CCPA
- HIPAA-ready configurations upon request
- GDPR compliant
- Certified Senders Alliance participant
- EU-based data centers
- Daily encrypted backups
- Email Tracking Consent and Anonymous Tracking
- Public API
- Yes
- Mobile apps
- None published
- Company
- founded 2010
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Unlimited contacts; pay for emails sent
- Built-in SMS, WhatsApp and transactional email
- Generous free plan
Cons
- Fewer templates and polish than Mailchimp
- Daily send limit on the free plan
- Some advanced features need the Business plan
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
MailjetPros
- The free plan includes 6,000 emails per month and 1,000 contacts, with no credit card needed at signup.
- The API, SMTP relay and webhooks are available on the free plan, so developers can start sending without a paid commitment.
- Starter starts at $9 per month with no daily sending limit once upgraded.
- The WordPress plugin is free and syncs WordPress contacts into Mailjet lists automatically.
- Certifications include ISO 27001 and SOC 2, and data is stored in EU-based data centers.
Cons
- The free plan caps sending at 200 emails per day, which limits bursts of campaign sends.
- Team and account management, automations and a dedicated IP require the $29 Premium plan.
- Phone support and a dedicated technical account manager are only included in custom enterprise plans.
- Emails sent beyond a plan's monthly limit are billed per additional 1,000, and unused credits expire each billing cycle.
- Prices exclude French VAT unless an intra-Community VAT number is provided.
Full side-by-side table
Brevo leads in 6 of 8 rows where they differ. Green marks the leader in each row.
Mailjet 75Leads 1 of 8 rows · Best for small teams and developers who need email marketing and a sending API in one account| Feature | Brevo Best for businesses with large lists that want to pay per email, not per contact | Mailchimp Best for small businesses that want a familiar, template-driven email tool | Mailjet Best for small teams and developers who need email marketing and a sending API in one account |
|---|---|---|---|
| Scores | |||
| BSR score | 85 | 80 | 75 |
| Ease | 8.4 | 8.6 | 7.2 |
| Features | 8.6 | 8.8 | 7.7 |
| Value | 9.0 | 6.8 | 7.6 |
| Support | 7.8 | 7.3 | 7.4 |
| Pricing | |||
| Starting price | $9/mo | $13/mo | $9/mo |
| Free plan | Included | Included | Included |
| Free trial | — | — | Free trial |
| Features | |||
| Features included | 8 / 8 | 8 / 8 | 7 / 8 |
| Drag-drop editor | Included | Included | Included |
| Automations | Included | Included | Included |
| A/B testing | Included | Included | Included |
| Landing pages | Included | Included | Included |
| SMS | Included | Included | Not included |
| Segmentation | Included | Included | Included |
| Signup forms | Included | Included | Included |
| API access | Included | Included | Included |
| Details | |||
| Biggest strength | Unlimited contacts; pay for emails sent | Easy editor and a huge template library | The free plan includes 6,000 emails per month and 1,000 contacts, with no credit card needed at signup. |
| Biggest weakness | Fewer templates and polish than Mailchimp | Costs rise steeply as the contact list grows | The free plan caps sending at 200 emails per day, which limits bursts of campaign sends. |
| Platforms | Web, iOS, Android | Web, iOS, Android | Web |
| Best fit | 1–100 users | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Brevo vs Mailchimp vs Mailjet: FAQs
Is Brevo better than Mailchimp?
Brevo scores 85/100 against Mailchimp's 80, a 5-point lead. Unlimited contacts; pay for emails sent. Mailchimp is the better pick if easy editor and a huge template library matters more to you.
Which is cheaper, Brevo or Mailchimp or Mailjet?
Brevo has the lowest starting price at $9/mo and offers a free plan. Mailchimp starts at $13/mo; Mailjet starts at $9/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Brevo covers 8 of the 8 email marketing features we track, including SMS which not every product here offers.
Do Brevo and Mailchimp integrate with the same tools?
Both connect to Shopify, WooCommerce, Zapier, Typeform, Calendly. Only Brevo lists Magento, Make, Zoom; Only Mailchimp lists Wix, QuickBooks Online, Canva; Only Mailjet lists FullContact, Marketo Engage, Microsoft Azure.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Brevo, Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →