Brevo vs MailerLite: Features, Pricing and Reviews Compared
- Starting price
- $9/mo · free plan
- Ease of use
- 8.4
- Functionality
- 8.6
- Value for money
- 9.0
- Customer support
- 7.8
Best for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
- Starting price
- $12/mo · free plan
- Ease of use
- 7.0
- Functionality
- 7.8
- Value for money
- 7.4
- Customer support
- 7.3
Best for
- Solo creators and newsletter writers
- Small businesses selling digital products
- Teams needing landing pages with email
Our verdict
Brevo comes out ahead at 85/100 versus MailerLite at 74. Unlimited contacts; pay for emails sent. Brevo is the better fit for businesses with large lists that want to pay per email, not per contact. MailerLite makes more sense if you need the free plan includes up to 250 subscribers, 2,500 monthly emails, free automations and a free landing page with no credit card needed.
On Brevo: Brevo is the best-value email marketing platform for businesses with a large list and modest send volume, because it charges by emails sent rather than contacts stored. It also bundles SMS, WhatsApp, live chat, transactional email and a simple CRM, which few rivals do at this price. The editor and templates are a step behind Mailchimp, and the free plan's 300-a-day cap makes campaigns slow, but for most small businesses the economics win.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Brevo | MailerLite |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Not included |
| API access | 31% | Included | Included |
What stands out in each
Volume-based pricing
You store unlimited contacts on every plan and pay for emails sent. A 30,000-contact list sending one newsletter a month costs a fraction of what contact-priced platforms charge.
Multichannel messaging
SMS, WhatsApp, push and web chat live in the same account with pay-as-you-go credits, and the automation builder can mix channels in one workflow.
Marketing automation
Business plans include a visual workflow builder with triggers from site activity, purchases and contact attributes, plus lead scoring. Free and Starter get basic automations for up to 2,000 contacts.
Transactional email and SMTP
A reliable transactional service with API, SMTP relay and real-time logs is included, so developers can send receipts and alerts without a separate provider.
MailerLiteDrag and drop email editor
Users build newsletters from more than 70 content blocks, including surveys, quizzes, countdown timers, coupons and event RSVP buttons. Templates give a starting layout that can be customized down to each element.
Automation builder
Visual workflows send emails based on subscriber actions and time delays, such as welcome sequences and lead magnet deliveries. Pre-built automation templates speed up setup, and paid plans add multiple triggers per flow.
Landing pages and signup forms
The landing page builder and form builder collect leads directly into subscriber lists, with pop-up styles like teaser and spin-the-wheel. Lead capture stays connected to the same audience used for campaigns.
Campaign analytics and A/B testing
Reports track opens, clicks and conversions for each campaign, and A/B testing compares subject lines and content. These results help users see which messages drive engagement.
Pricing comparison
Brevo starts at $9/mo with a free plan; MailerLite starts at $12/mo with a free plan (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
300 emails a day, unlimited contacts, drag-and-drop editor.
- 300 emails/day
- Unlimited contacts
- Email editor and templates
- Transactional email
Starter
No daily cap, basic reporting, remove branding as an add-on.
- From 5,000 emails/month
- No daily sending limit
- Basic statistics
- Email support
Business
Marketing automation, A/B testing, send-time optimisation, phone support.
- Marketing automation
- A/B testing
- Predictive sending
- Landing pages
Enterprise
Sub-accounts, dedicated IP, SSO and a customer success manager.
- Sub-accounts
- Dedicated IP
- SSO
- Personalised support
Starter and Business prices scale with monthly email volume; 20,000 emails on Business costs noticeably more than the $18 headline. Removing the Brevo logo on Starter is a paid add-on. SMS and WhatsApp are prepaid credits billed by country. Marketing automation on Free and Starter is capped at 2,000 contacts.
Value for money: 9.0/10 · Monthly, Annual, Cancel anytime · Vendor pricing page ↗
MailerLiteFree
Suited to people just getting started who want to send campaigns and build a first list.
- Up to 250 subscribers
- 2,500 monthly emails
- Free automations and free signup forms
- Free landing page and free digital product or booking
Comfort
Built for regular newsletter senders who need more automations, forms and sites.
- 50 automations
- 10 forms and 10 sites
- 5 digital products
- 3 user seats
Enterprise
For large lists with custom sending volume, dedicated support and deliverability help.
- 200K+ subscribers
- Custom sending volume and priority support
- Dedicated IP
- Deliverability support
Paid plans are priced by subscriber count, and yearly billing saves 10% over monthly. A 14-day free trial of premium features is available with no credit card required. Enterprise pricing is set through a custom conversation with the sales team.
Value for money: 7.4/10
Integrations comparison
5 integrations in common · 11 only in Brevo · 75 only in MailerLite. Logos link to our review when we cover the tool.
Both connect to
ShopifyOnly MailerLite75Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
Not for
- Teams that want the most polished templates and design tools
- High-volume daily senders on the free plan
- Marketers who need deep ecommerce analytics and predictive segmentation
Common use cases
Sells to: Freelancers, Small businesses, Mid-size companies, Enterprises. Common industries: Ecommerce, Retail, SaaS and technology, Nonprofits, Education, Travel and hospitality.
MailerLiteIdeal for
- Solo creators and newsletter writers
- Small businesses selling digital products
- Teams needing landing pages with email
Not for
- Large enterprises needing custom contracts from the start
- Users who need unlimited automations on the free plan
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.8/10Leads
- Ease of use
- 8.4/10Leads
- Support channels
- Email (Starter+)
- Live chat and phone (Business+)
- Help center
- Customer success manager (Enterprise)
- Training
- Brevo Academy
- Documentation
- Webinars
- Onboarding (Business+)
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, French, Spanish, German, Italian, Portuguese
MailerLite- Support score
- 7.3/10
- Ease of use
- 7.0/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat
- Training
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- English, Spanish, Polish
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- ISO 27001
- Two-factor authentication
- SSO (Enterprise)
- EU data hosting
- Public API
- Yes
- Mobile apps
- None published
- Company
- Paris, France · 800+ employees · founded 2012
MailerLite- Security
- ISO 27001 certification
- GDPR compliance
- CAN-SPAM compliance
- Public API
- Yes
- Mobile apps
- None published
- Company
- 163 employees · founded 2010
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Unlimited contacts; pay for emails sent
- Built-in SMS, WhatsApp and transactional email
- Generous free plan
Cons
- Fewer templates and polish than Mailchimp
- Daily send limit on the free plan
- Some advanced features need the Business plan
MailerLitePros
- The free plan includes up to 250 subscribers, 2,500 monthly emails, free automations and a free landing page with no credit card needed.
- Email, landing pages, forms, pop-ups, digital product sales and appointment booking share one account rather than separate subscriptions.
- The drag and drop editor offers more than 70 content blocks, including surveys, countdown timers and coupons.
- Zapier access reaches more than 5,000 apps, and native integrations cover Shopify, WooCommerce, Stripe and WordPress.
- Claude and ChatGPT can connect to the account through an MCP server to draft and analyze campaigns.
Cons
- Paid plan prices rise with subscriber count, so costs grow as the list grows.
- The free plan is capped at 250 subscribers and 2 user seats.
- Unlimited automations, unlimited user seats and full API access are only on the Power plan.
- Live chat support is listed on the Power plan, while Comfort includes email support.
Full side-by-side table
Brevo leads in 8 of 8 rows where they differ. Green marks the leader in each row.
MailerLite 74Leads 0 of 8 rows · Best for solo creators and small businesses that want email, landing pages and automation in one tool| Feature | Brevo Best for businesses with large lists that want to pay per email, not per contact | MailerLite Best for solo creators and small businesses that want email, landing pages and automation in one tool |
|---|---|---|
| Scores | ||
| BSR score | 85 | 74 |
| Ease | 8.4 | 7.0 |
| Features | 8.6 | 7.8 |
| Value | 9.0 | 7.4 |
| Support | 7.8 | 7.3 |
| Pricing | ||
| Starting price | $9/mo | $12/mo |
| Free plan | Included | Included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 7 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Not included |
| Segmentation | Included | Included |
| Signup forms | Included | Included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Unlimited contacts; pay for emails sent | The free plan includes up to 250 subscribers, 2,500 monthly emails, free automations and a free landing page with no credit card needed. |
| Biggest weakness | Fewer templates and polish than Mailchimp | Paid plan prices rise with subscriber count, so costs grow as the list grows. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–100 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Brevo vs MailerLite: FAQs
Is Brevo better than MailerLite?
Brevo scores 85/100 against MailerLite's 74, a 11-point lead. Unlimited contacts; pay for emails sent. MailerLite is the better pick if the free plan includes up to 250 subscribers, 2,500 monthly emails, free automations and a free landing page with no credit card needed matters more to you.
Which is cheaper, Brevo or MailerLite?
Brevo has the lowest starting price at $9/mo and offers a free plan. MailerLite starts at $12/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Brevo covers 8 of the 8 email marketing features we track, including SMS which MailerLite lacks.
Do Brevo and MailerLite integrate with the same tools?
Both connect to Shopify, WooCommerce, WordPress, Pipedrive, Zapier. Only Brevo lists Magento, PrestaShop, Salesforce; Only MailerLite lists Landingi, Getsitecontrol, Google Analytics 360.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Brevo. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →