Mailchimp vs Marketo Engage: Features, Pricing and Reviews Compared
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- Quote
- Ease of use
- 7.3
- Functionality
- 7.8
- Value for money
- 5.3
- Customer support
- 7.6
Best for
- Mid-size and enterprise marketing teams
- Teams running CRM-connected lead management
- Organizations hosting webinars and account-based programs
Our verdict
Mailchimp comes out ahead at 80/100 versus Marketo Engage at 70. Easy editor and a huge template library. Mailchimp is the better fit for small businesses that want a familiar, template-driven email tool. Marketo Engage makes more sense if you need native interactive webinars run inside the platform, with registrant and attendee data syncing automatically to the Marketo database.
On Mailchimp: Mailchimp is still the easiest way for a small business to send a good-looking newsletter and run basic automations, and the template, form and landing-page tools are polished. It is no longer the cheap option: contact-based pricing climbs quickly, the free plan is small, and the automation depth on Essentials is thin. Choose it for ease and ecommerce integrations; choose Brevo or MailerLite if price per contact is the priority.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Mailchimp | Marketo Engage |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Included |
| API access | 31% | Included | Included |
What stands out in each
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
Smart Campaigns and workflows
Smart Campaigns run a workflow engine that triggers actions based on a person's behavior. Teams use it to automate nurturing and move leads through stages without manual steps.
Email Designer
A drag-and-drop email editor with out-of-the-box templates, content fragments, brand themes, and AI-assisted content generation. It works without HTML knowledge, so marketers can build branded emails directly.
Native interactive webinars
Webinars run inside Marketo Engage without a third-party event partner. Registrant and attendee data sync automatically to the Marketo database, so engagement feeds into lead records.
Dynamic Chat
AI-powered chatbot conversations on a website handle lead capture, qualification, and meeting scheduling. Conversations are connected to the Marketo database, so each contact's history stays in one place.
Pricing comparison
Mailchimp starts at $13/mo with a free plan; Marketo Engage starts at Quote (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
Starting at Quote (quote-based). Plan breakdown not published yet.
Pricing is provided on request by a Marketo Engage representative, and no starting price is published. A free trial is available, and some features, including Predictive Content and advanced analytics and reporting, are paid add-ons priced separately.
Value for money: 5.3/10
Integrations comparison
3 integrations in common · 13 only in Mailchimp · 77 only in Marketo Engage. Logos link to our review when we cover the tool.
Both connect to
Shopify
SquarespaceWhich one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
Ideal for
- Mid-size and enterprise marketing teams
- Teams running CRM-connected lead management
- Organizations hosting webinars and account-based programs
Not for
- Buyers who need published pricing before a sales conversation
- Teams that need a free plan
- Very small teams without dedicated marketing operations
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
- Support score
- 7.6/10Leads
- Ease of use
- 7.3/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- Not published
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
- Security
- GDPR compliance
- CAN-SPAM compliance
- Access controls and permissions
- Public API
- Yes
- Mobile apps
- None published
- Company
- Not published
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
Pros
- Native interactive webinars run inside the platform, with registrant and attendee data syncing automatically to the Marketo database.
- Email Designer offers drag-and-drop editing with templates, content fragments, brand themes, and AI-assisted content generation, without requiring HTML knowledge.
- Attribution supports first-touch and multi-touch models, showing which programs acquired a person and which influenced them.
- CRM sync with Salesforce or Dynamics includes an in-CRM dashboard that gives sales reps visibility into marketing activity.
- A free trial lets buyers evaluate the platform before committing to a purchase.
Cons
- No starting price is published, so buyers must request a quote from a representative before budgeting.
- Predictive Content and advanced analytics and reporting are paid add-ons priced separately from the core platform.
- There is no free plan, so teams that want to use the product at no cost have no option beyond the trial.
- Deployment is web-based only, and setup includes required configuration steps before the platform is fully running.
Full side-by-side table
Mailchimp leads in 6 of 7 rows where they differ. Green marks the leader in each row.
| Feature | Mailchimp Best for small businesses that want a familiar, template-driven email tool | Best for mid-size and enterprise marketing teams running CRM-connected lead programs and webinars |
|---|---|---|
| Scores | ||
| BSR score | 80 | 70 |
| Ease | 8.6 | 7.3 |
| Features | 8.8 | 7.8 |
| Value | 6.8 | 5.3 |
| Support | 7.3 | 7.6 |
| Pricing | ||
| Starting price | $13/mo | Quote |
| Free plan | Included | Not included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 8 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Included |
| Segmentation | Included | Included |
| Signup forms | Included | Included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Easy editor and a huge template library | Native interactive webinars run inside the platform, with registrant and attendee data syncing automatically to the Marketo database. |
| Biggest weakness | Costs rise steeply as the contact list grows | No starting price is published, so buyers must request a quote from a representative before budgeting. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Mailchimp vs Marketo Engage: FAQs
Is Mailchimp better than Marketo Engage?
Mailchimp scores 80/100 against Marketo Engage's 70, a 10-point lead. Easy editor and a huge template library. Marketo Engage is the better pick if native interactive webinars run inside the platform, with registrant and attendee data syncing automatically to the Marketo database matters more to you.
Which is cheaper, Mailchimp or Marketo Engage?
Mailchimp has the lowest starting price at $13/mo and offers a free plan. Marketo Engage starts at Quote. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track.
Do Mailchimp and Marketo Engage integrate with the same tools?
Both connect to Zapier, Typeform, Eventbrite. Only Mailchimp lists Shopify, WooCommerce, BigCommerce; Only Marketo Engage lists Bynder, Jitterbit, Leadspace.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →