Mailchimp vs Robly: Features, Pricing and Reviews Compared
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $15/mo
- Ease of use
- 6.8
- Functionality
- 7.4
- Value for money
- 6.6
- Customer support
- 7.2
Best for
- Small businesses building a list from a website or Facebook page
- Shopify and WordPress store owners running email campaigns
- Teams that want send-time optimization and a resend workflow
Our verdict
Mailchimp comes out ahead at 80/100 versus Robly at 70. Easy editor and a huge template library. Mailchimp is the better fit for small businesses that want a familiar, template-driven email tool. Robly makes more sense if you need robly AI sends each email at the time each subscriber is most likely to open it, based on that subscriber's past opens.
On Mailchimp: Mailchimp is still the easiest way for a small business to send a good-looking newsletter and run basic automations, and the template, form and landing-page tools are polished. It is no longer the cheap option: contact-based pricing climbs quickly, the free plan is small, and the automation depth on Essentials is thin. Choose it for ease and ecommerce integrations; choose Brevo or MailerLite if price per contact is the priority.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Mailchimp | Robly |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Not included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Not included |
| API access | 31% | Included | Included |
What stands out in each
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
RoblyPer-subscriber send timing
Robly AI learns each subscriber's email habits and sends each message when that person is most likely to open it. One-click just-in-time delivery and precise delivery windows let senders keep time-sensitive emails on schedule.
Resend to non-openers
OpenGen sends a second email to people who did not open the first one. Senders can change the subject line or the design for the resend, which gives a second attempt without rebuilding the campaign.
Campaign builder and templates
A four-step builder covers campaign name and labels, audience, content, and scheduling. Mobile-responsive templates, a WYSIWYG editor, an HTML editor, and a preview function help teams publish without writing code.
Sign-up forms and pop-ups
Forms come in pop-up, embedded, Facebook, and hosted formats. Pop-ups can trigger on exit intent or after a set delay, and incentives can be added to grow the list.
Pricing comparison
Mailchimp starts at $13/mo with a free plan; Robly starts at $15/mo (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
RoblyUp to 500 contacts
Suited to small lists that need unlimited email sending with the core campaign and form tools.
- Unlimited emails
- Mobile-responsive templates
- A/B email testing
- Full detailed reports
501 to 2.5k contacts
Suited to growing lists that need the same campaign, testing, and form tools at a higher contact count.
- Unlimited emails
- Mobile-responsive templates
- A/B email testing
- Full detailed reports
2.5k to 5k contacts
Suited to larger lists that need segmentation, automation, and reporting at scale.
- Unlimited emails
- Mobile-responsive templates
- A/B email testing
- Full detailed reports
Larger lists
Covers the highest contact tier listed, for businesses with bigger subscriber bases.
- Unlimited emails
- Mobile-responsive templates
- A/B email testing
- Full detailed reports
Email plans can be billed monthly or annually, and annual billing lowers each tier. SMS is an add-on to an active email subscription, starting at $9 per month for up to 500 contacts, and is not sold on its own. A 14-day free trial is offered, and lists above 50,000 contacts require custom pricing.
Value for money: 6.6/10
Integrations comparison
2 integrations in common · 14 only in Mailchimp · 71 only in Robly. Logos link to our review when we cover the tool.
Both connect to
Shopify
SquarespaceOnly Robly71Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
RoblyIdeal for
- Small businesses building a list from a website or Facebook page
- Shopify and WordPress store owners running email campaigns
- Teams that want send-time optimization and a resend workflow
Not for
- Teams that need a free plan
- Buyers who need standalone SMS messaging
- Senders with lists above 50,000 contacts who want published pricing
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.3/10Leads
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
Robly- Support score
- 7.2/10
- Ease of use
- 6.8/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat
- Training
- Live Online
- Documentation
- Deployment
- Web
- Typical setup
- Not published
- Languages
- Not published
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
Robly- Security
- GDPR compliance tools for sign-up forms
- CAN-SPAM compliance
- Public API
- Yes
- Mobile apps
- None published
- Company
- Not published
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
RoblyPros
- Robly AI sends each email at the time each subscriber is most likely to open it, based on that subscriber's past opens.
- Email plans include unlimited emails and start at $15 per month on annual billing for up to 500 contacts.
- A 14-day free trial with no credit card required lets buyers test the campaign workflow before paying.
- The pricing page lists sign-up forms, contact segmentation, custom branding, and A/B testing alongside the plan prices.
- A native Shopify integration is available, along with WordPress, Zapier, and Segment connections.
Cons
- There is no free plan, so the lowest entry point is a paid plan after the trial ends.
- SMS is available only as an add-on to an active email subscription and cannot be bought separately.
- Phone support on the pricing page is listed for business hours, Monday through Friday, Eastern time.
- A custom template design costs $99.00 extra, and lists above 50,000 contacts need custom pricing.
Full side-by-side table
Mailchimp leads in 10 of 10 rows where they differ. Green marks the leader in each row.
Robly 70Leads 0 of 10 rows · Best for small and mid-size teams that want send-time optimization and built-in signup forms| Feature | Mailchimp Best for small businesses that want a familiar, template-driven email tool | Robly Best for small and mid-size teams that want send-time optimization and built-in signup forms |
|---|---|---|
| Scores | ||
| BSR score | 80 | 70 |
| Ease | 8.6 | 6.8 |
| Features | 8.8 | 7.4 |
| Value | 6.8 | 6.6 |
| Support | 7.3 | 7.2 |
| Pricing | ||
| Starting price | $13/mo | $15/mo |
| Free plan | Included | Not included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 6 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Not included |
| Segmentation | Included | Included |
| Signup forms | Included | Not included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Easy editor and a huge template library | Robly AI sends each email at the time each subscriber is most likely to open it, based on that subscriber's past opens. |
| Biggest weakness | Costs rise steeply as the contact list grows | There is no free plan, so the lowest entry point is a paid plan after the trial ends. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Mailchimp vs Robly: FAQs
Is Mailchimp better than Robly?
Mailchimp scores 80/100 against Robly's 70, a 10-point lead. Easy editor and a huge template library. Robly is the better pick if robly AI sends each email at the time each subscriber is most likely to open it, based on that subscriber's past opens matters more to you.
Which is cheaper, Mailchimp or Robly?
Mailchimp has the lowest starting price at $13/mo and offers a free plan. Robly starts at $15/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track, including SMS, Signup forms which Robly lacks.
Do Mailchimp and Robly integrate with the same tools?
Both connect to Shopify, Zapier. Only Mailchimp lists WooCommerce, BigCommerce, Squarespace; Only Robly lists Kommo, Bitrix24, Capsule.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →