Copper review
Bottom line
Copper is a relationship CRM that lives inside Gmail, Google Calendar, and Drive, so records stay current without a separate data-entry routine. Its clearest strength is how little setup it needs for teams already on Google Workspace. The main cost to watch is that the best features are spread across tiers, with most integrations starting at Professional and unlimited contacts and custom reports reserved for Business. Service firms and account teams that work primarily in Gmail should shortlist it.
What is Copper?
Copper is a CRM built for service businesses such as agencies, consultants, financial advisors, and construction firms. It tracks contacts, leads, deals, projects, tasks, and client email history in one place. It addresses a common problem: relationship data ends up scattered across inboxes and spreadsheets instead of in a system the team actually uses.
Day to day, Copper works inside Gmail and Google Calendar through a Chrome extension and a Google Workspace integration. Emails sent to contacts can add people and opportunities to the CRM, and calls and SMS are logged automatically. Deals move through customizable pipelines with drag-and-drop stages, and pipeline automations trigger emails or reminders when an opportunity advances. Closed deals can be duplicated into projects for service delivery, while tasks, notes, and files stay attached to each record.
Copper suits small and mid-size firms and account teams, and the vendor names freelancers, small businesses, mid-size businesses, and enterprises as typical customers. Pricing is per seat. Basic costs $23 per seat per month billed annually ($29 billed monthly), Professional costs $59 ($69 billed monthly), and Business costs $99 ($134 billed monthly). A 14-day free trial requires no credit card, but there is no free plan.
What sets Copper apart is its Google-first design. Many CRMs ask teams to learn a separate interface and enter data by hand, while Copper captures email, contacts, and files from Gmail, Calendar, and Drive. Its AI email template and rewriting tools, rekindle emails for dormant contacts, and automatic feedback requests after a project wraps up push it toward repeat business as well as pipeline tracking.
Who it's for
- Agencies and consultancies
- Account managers and client services teams
- Google Workspace users
Who should look elsewhere
- Teams that need a free CRM plan
- Organizations that do not use Google Workspace
- Large sales teams needing unlimited contacts on a lower tier
Typical uses
- Tracking client relationships in Gmail
- Moving closed deals into project delivery
- Following up with dormant contacts and requesting reviews
- Managing financial advisory client files and pipelines
- Logging calls and SMS against customer accounts
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Copper alternatives and comparisons
Copper is the only construction crm product we list so far. Browse the category as more are added.
