Omnisend review
Bottom line
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and push automation with store-based segmentation. Its clearest strength is the free plan and the free migration service, which make it easy to test and switch from another tool. The main cost to watch is SMS, which is billed through credits on top of the Pro plan, and larger contact lists move to custom pricing. Shopify, WooCommerce, or BigCommerce stores that want one workflow across channels should shortlist it.
What is Omnisend?
Omnisend is an email, SMS, and web push marketing platform built for ecommerce stores. It gives online retailers one place to send campaigns and automated messages tied to what shoppers buy, browse, and leave in their carts. It addresses the gap between a store's sales data and its marketing tools, connecting to major ecommerce platforms so that customer activity drives who gets which message.
Day to day, marketers build emails with a drag-and-drop editor, start from templates, or let Omnisend AI draft the copy. Prebuilt workflows cover abandoned carts, browse recovery, post-purchase follow-ups, and win-backs, and a single automation can send email, SMS, and push messages in sequence. Segments update automatically from purchases, opens, and clicks, while popups, embedded forms, and flyouts collect new subscribers. Reports break down sales by channel and track bounces and unsubscribes so senders can watch deliverability.
Omnisend serves small and midsize ecommerce businesses, and agencies managing client stores are a common setup. Pricing starts with a free plan that includes 500 emails per month and 250 contacts. The Standard plan costs $33.60 billed upfront for three months, which is $11.20 per month and 30% less than the $48.00 standard total, then bills monthly. The Pro plan at $41.30 per month adds 2,500 contacts and SMS credits, and larger senders move to custom pricing. Billing covers contacts who have received automated messages, and unsubscribed contacts are not billed.
What sets Omnisend apart from general email tools is its ecommerce focus. Product recommendations and dynamic content sit inside the editor, and the automation builder treats email, SMS, and push as one workflow. A free five-day migration service moves lists, flows, and templates from Klaviyo or Mailchimp at no extra charge. Its pricing runs up to 35% below Klaviyo's Marketing plan for email-only use, based on May 2026 standard rates.
Who it's for
- Shopify or WooCommerce store owners
- Small and midsize ecommerce brands
- Agencies managing client online stores
Who should look elsewhere
- Businesses without an online store
- Senders who need published SMS rates at every volume tier
Typical uses
- Abandoned cart recovery
- Welcome and post-purchase email series
- Win-back campaigns for lapsed customers
- Collecting subscribers from Instagram
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