Mailchimp vs Omnisend: Features, Pricing and Reviews Compared
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $11.20/mo · free plan
- Ease of use
- 6.7
- Functionality
- 7.8
- Value for money
- 7.0
- Customer support
- 7.4
Best for
- Shopify or WooCommerce store owners
- Small and midsize ecommerce brands
- Agencies managing client online stores
Our verdict
Mailchimp comes out ahead at 80/100 versus Omnisend at 72. Easy editor and a huge template library. Mailchimp is the better fit for small businesses that want a familiar, template-driven email tool. Omnisend makes more sense if you need the free plan includes 500 monthly emails and 250 contacts, with no credit card required to sign up or you want to start cheaper ($11.20/mo vs $13/mo).
On Mailchimp: Mailchimp is still the easiest way for a small business to send a good-looking newsletter and run basic automations, and the template, form and landing-page tools are polished. It is no longer the cheap option: contact-based pricing climbs quickly, the free plan is small, and the automation depth on Essentials is thin. Choose it for ease and ecommerce integrations; choose Brevo or MailerLite if price per contact is the priority.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Mailchimp | Omnisend |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Included |
| API access | 31% | Included | Included |
What stands out in each
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
OmnisendDrag-and-drop email builder
Marketers design mobile-ready emails by adding text, images, buttons, and products without coding. AI tools can write the copy, and dynamic blocks adjust content for each customer.
Prebuilt automation workflows
Ready-made flows cover abandoned carts, browse recovery, post-purchase follow-ups, and win-backs. One automation can combine email, SMS, and push messages in a single view.
Behavior-based segmentation
Segments are built from purchases, opens, clicks, and location, and they update automatically as shoppers act. A lifecycle map shows audiences from new subscribers to loyal customers.
SMS and web push
SMS campaigns deliver promotions and reminders, with opens, clicks, and sales tracked in the dashboard. Web push reaches subscribers on their screen with a one-click opt-in.
Pricing comparison
Mailchimp starts at $13/mo with a free plan; Omnisend starts at $11.20/mo with a free plan. Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
OmnisendFree
Suits stores getting started with email marketing that want to test the platform with a small list.
- 500 monthly emails
- 250 contacts per month
- 500 web push notifications per month
- 24/7 live chat and email support
Standard
Fits growing and medium-sized businesses focused on email marketing.
- 6,000 emails per month
- 500 contacts per month
- Unlimited web push notifications
- Omnisend Agent with 2 tools
Pro
Built for high-volume senders who want to add SMS to their email program.
- 2,500 contacts per month
- SMS starting at $0.007 per message, added as credits
- Unlimited web push notifications
- Omnisend Agent Pro with 5 tools
Custom
Designed for businesses with large contact lists or high email volume and custom needs.
- Custom contact amount agreed for the account
- Custom pricing offer after evaluating needs
- Free migration
- Account expert included for accounts paying at least $400 per month
Paid plans can be billed monthly or with three months paid upfront at a 30% discount. SMS is billed as add-on credits priced by country and volume, and the free plan requires no credit card.
Value for money: 7.0/10
Integrations comparison
6 integrations in common · 10 only in Mailchimp · 74 only in Omnisend. Logos link to our review when we cover the tool.
Both connect to
Shopify
SquarespaceOnly Omnisend74Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
OmnisendIdeal for
- Shopify or WooCommerce store owners
- Small and midsize ecommerce brands
- Agencies managing client online stores
Not for
- Businesses without an online store
- Senders who need published SMS rates at every volume tier
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
Omnisend- Support score
- 7.4/10Leads
- Ease of use
- 6.7/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat
- Training
- Live Online
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- Not published
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
Omnisend- Security
- GDPR compliance
- CAN-SPAM compliance
- Permission-based opt-in for push subscribers
- Data processing agreement
- Public API
- Yes
- Mobile apps
- None published
- Company
- 250+ employees · founded 2014
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
OmnisendPros
- The free plan includes 500 monthly emails and 250 contacts, with no credit card required to sign up.
- Email, SMS, and push share one automation builder, so a single workflow can reach customers on every channel.
- A free five-day migration moves lists, flows, and templates from another platform at no extra charge.
- 24/7 live chat and email support is available on every plan, including the free plan.
- Native connections to Shopify, WooCommerce, BigCommerce, and WordPress sit alongside more than 330 integrations and a public API.
Cons
- SMS is priced separately as credits on top of the Pro plan, with rates that vary by country and volume.
- Accounts with large contact lists move to custom pricing that requires a conversation before the cost is known.
- Account experts, who review performance with merchants, are only provided to accounts paying at least $400 per month.
Full side-by-side table
Mailchimp leads in 3 of 6 rows where they differ. Green marks the leader in each row.
Omnisend 72Leads 3 of 6 rows · Best for ecommerce brands that want email, SMS, and push automation tied to store purchase data.| Feature | Mailchimp Best for small businesses that want a familiar, template-driven email tool | Omnisend Best for ecommerce brands that want email, SMS, and push automation tied to store purchase data. |
|---|---|---|
| Scores | ||
| BSR score | 80 | 72 |
| Ease | 8.6 | 6.7 |
| Features | 8.8 | 7.8 |
| Value | 6.8 | 7.0 |
| Support | 7.3 | 7.4 |
| Pricing | ||
| Starting price | $13/mo | $11.20/mo |
| Free plan | Included | Included |
| Free trial | — | — |
| Features | ||
| Features included | 8 / 8 | 8 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Included |
| Segmentation | Included | Included |
| Signup forms | Included | Included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Easy editor and a huge template library | The free plan includes 500 monthly emails and 250 contacts, with no credit card required to sign up. |
| Biggest weakness | Costs rise steeply as the contact list grows | SMS is priced separately as credits on top of the Pro plan, with rates that vary by country and volume. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Mailchimp vs Omnisend: FAQs
Is Mailchimp better than Omnisend?
Mailchimp scores 80/100 against Omnisend's 72, a 8-point lead. Easy editor and a huge template library. Omnisend is the better pick if the free plan includes 500 monthly emails and 250 contacts, with no credit card required to sign up matters more to you.
Which is cheaper, Mailchimp or Omnisend?
Omnisend has the lowest starting price at $11.20/mo and offers a free plan. Mailchimp starts at $13/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track.
Do Mailchimp and Omnisend integrate with the same tools?
Both connect to Shopify, WooCommerce, BigCommerce, Wix, Zapier and 1 more. Only Mailchimp lists Squarespace, Stripe, QuickBooks Online; Only Omnisend lists LoyaltyLion, Smile.io, Shopify Plus.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →