Brevo vs Mailchimp vs Streak: Features, Pricing and Reviews Compared
- Starting price
- $9/mo · free plan
- Ease of use
- 8.4
- Functionality
- 8.6
- Value for money
- 9.0
- Customer support
- 7.8
Best for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $49/user/mo · free plan
- Ease of use
- 7.0
- Functionality
- 6.3
- Value for money
- 7.2
- Customer support
- 7.1
Best for
- Sales teams that work primarily in Gmail
- Recruiters tracking candidates through hiring stages
- Startups and fundraisers managing investor pipelines
Our verdict
Brevo comes out ahead at 85/100 versus Mailchimp at 80 and Streak at 69. Unlimited contacts; pay for emails sent. Brevo is the better fit for businesses with large lists that want to pay per email, not per contact. Mailchimp makes more sense if you need easy editor and a huge template library.
On Brevo: Brevo is the best-value email marketing platform for businesses with a large list and modest send volume, because it charges by emails sent rather than contacts stored. It also bundles SMS, WhatsApp, live chat, transactional email and a simple CRM, which few rivals do at this price. The editor and templates are a step behind Mailchimp, and the free plan's 300-a-day cap makes campaigns slow, but for most small businesses the economics win.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Brevo | Mailchimp | Streak |
|---|---|---|---|---|
| Drag-drop editor | 90% | Included | Included | Not included |
| Automations | 84% | Included | Included | Included |
| Segmentation | 78% | Included | Included | Not included |
| Signup forms | 69% | Included | Included | Not included |
| A/B testing | 61% | Included | Included | Not included |
| Landing pages | 47% | Included | Included | Not included |
| SMS | 39% | Included | Included | Not included |
| API access | 31% | Included | Included | Included |
What stands out in each
Volume-based pricing
You store unlimited contacts on every plan and pay for emails sent. A 30,000-contact list sending one newsletter a month costs a fraction of what contact-priced platforms charge.
Multichannel messaging
SMS, WhatsApp, push and web chat live in the same account with pay-as-you-go credits, and the automation builder can mix channels in one workflow.
Marketing automation
Business plans include a visual workflow builder with triggers from site activity, purchases and contact attributes, plus lead scoring. Free and Starter get basic automations for up to 2,000 contacts.
Transactional email and SMTP
A reliable transactional service with API, SMTP relay and real-time logs is included, so developers can send receipts and alerts without a separate provider.
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
StreakEmail logging into pipelines
Emails are logged automatically to the correct pipeline and stage, and every deal, contact, and company shows its full email history. Teammates see the same context without forwarding threads or updating records by hand.
Custom pipelines and fields
Users build pipelines for sales, hiring, fundraising, or any other process, then add custom fields and magic fields. Magic fields update on their own with values such as last reply, time in stage, and email activity.
AI deal summaries and Q&A
Users get summaries of where a deal stands and can ask questions about its history, with citations back to the source interactions. AI can also autofill deal data from email history or web research.
Mail merge and follow-up sequences
Personalized emails go to contact lists from the user's own Gmail account, with templated follow-ups and snippets for repeated messages. Email and link tracking show when recipients open messages or click links.
Pricing comparison
Brevo starts at $9/mo with a free plan; Mailchimp starts at $13/mo with a free plan; Streak starts at $49/user/mo with a free plan (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
300 emails a day, unlimited contacts, drag-and-drop editor.
- 300 emails/day
- Unlimited contacts
- Email editor and templates
- Transactional email
Starter
No daily cap, basic reporting, remove branding as an add-on.
- From 5,000 emails/month
- No daily sending limit
- Basic statistics
- Email support
Business
Marketing automation, A/B testing, send-time optimisation, phone support.
- Marketing automation
- A/B testing
- Predictive sending
- Landing pages
Enterprise
Sub-accounts, dedicated IP, SSO and a customer success manager.
- Sub-accounts
- Dedicated IP
- SSO
- Personalised support
Starter and Business prices scale with monthly email volume; 20,000 emails on Business costs noticeably more than the $18 headline. Removing the Brevo logo on Starter is a paid add-on. SMS and WhatsApp are prepaid credits billed by country. Marketing automation on Free and Starter is capped at 2,000 contacts.
Value for money: 9.0/10 · Monthly, Annual, Cancel anytime · Vendor pricing page ↗
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
StreakFree
For individuals who want email tracking and sharing tools inside Gmail without a paid CRM.
- Email and link tracking
- Email snippets
- Mail merge up to 50 emails per day
- Streak Share for generating links to Gmail threads
Pro
For teams that want a full CRM in Gmail with unlimited pipelines and records.
- Unlimited records
- Private and shared pipelines
- Mail merge
- 20 AI credits per user per month
Pro+
For teams that need automations, integrations, and advanced reporting.
- Advanced reports
- Integrations and automations
- Archived users to keep former employees' email history
- 150 AI credits per user per month
Enterprise
For teams that need custom permissions, data validation rules, and a dedicated support contact.
- Custom roles and permissions
- Data validation rules
- Dedicated support contact and CEO line
- 500 AI credits per user per month
Pro+ includes a 14-day free trial, and annual billing is 20% off the monthly rate. Additional AI credit packs are sold separately, from $100 per month for 1,000 credits up to $1,000 per month for 25,000. Custom billing and advanced implementation with a dedicated partner are available for a fee.
Value for money: 7.2/10
Integrations comparison
3 integrations in common · 6 only in Brevo · 6 only in Mailchimp · 2 only in Streak. Logos link to our review when we cover the tool.
Both connect to
SquarespaceOnly Streak2Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Businesses with 10,000+ contacts who send a few campaigns a month
- Companies that want email, SMS, WhatsApp and transactional messages on one account
- Ecommerce stores on WooCommerce, PrestaShop or Magento
Not for
- Teams that want the most polished templates and design tools
- High-volume daily senders on the free plan
- Marketers who need deep ecommerce analytics and predictive segmentation
Common use cases
Sells to: Freelancers, Small businesses, Mid-size companies, Enterprises. Common industries: Ecommerce, Retail, SaaS and technology, Nonprofits, Education, Travel and hospitality.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
StreakIdeal for
- Sales teams that work primarily in Gmail
- Recruiters tracking candidates through hiring stages
- Startups and fundraisers managing investor pipelines
Not for
- Teams that use Outlook or another mail client as their primary inbox
- Organizations that need data validation without an Enterprise plan
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.8/10Leads
- Ease of use
- 8.4/10
- Support channels
- Email (Starter+)
- Live chat and phone (Business+)
- Help center
- Customer success manager (Enterprise)
- Training
- Brevo Academy
- Documentation
- Webinars
- Onboarding (Business+)
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, French, Spanish, German, Italian, Portuguese
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
Streak- Support score
- 7.1/10
- Ease of use
- 7.0/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat
- Training
- Live Online
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- Not published
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- ISO 27001
- Two-factor authentication
- SSO (Enterprise)
- EU data hosting
- Public API
- Yes
- Mobile apps
- None published
- Company
- Paris, France · 800+ employees · founded 2012
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
Streak- Security
- Role-based permissions per pipeline
- Custom roles on Enterprise
- Security questionnaire support for internal IT standards
- Public API
- Yes
- Mobile apps
- None published
- Company
- founded 2011
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Unlimited contacts; pay for emails sent
- Built-in SMS, WhatsApp and transactional email
- Generous free plan
Cons
- Fewer templates and polish than Mailchimp
- Daily send limit on the free plan
- Some advanced features need the Business plan
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
StreakPros
- Email logging runs inside Gmail, so team members update deals without switching tools or entering data by hand.
- The free plan includes email tracking, snippets, and mail merge at 50 emails per day with no time limit.
- Pro offers unlimited records and pipelines per user, which suits growing teams without record caps.
- Pro+ includes a 14-day free trial before the purchase decision.
- Mobile apps for iOS and Android give access to pipelines during client visits.
Cons
- Streak is built around Gmail, so teams that work in Outlook or another mail client will not get the same inbox-based workflow.
- AI credits are capped per user by plan, and extra credit packs cost additional monthly fees.
- Data validation rules are limited to the Enterprise plan, and advanced reports and integrations start at Pro+.
- Advanced implementation with a dedicated partner is available for a fee.
Full side-by-side table
Brevo leads in 11 of 13 rows where they differ. Green marks the leader in each row.
Streak 69Leads 0 of 13 rows · Best for Gmail-based teams running sales, hiring, or fundraising pipelines without leaving their inbox.| Feature | Brevo Best for businesses with large lists that want to pay per email, not per contact | Mailchimp Best for small businesses that want a familiar, template-driven email tool | Streak Best for Gmail-based teams running sales, hiring, or fundraising pipelines without leaving their inbox. |
|---|---|---|---|
| Scores | |||
| BSR score | 85 | 80 | 69 |
| Ease | 8.4 | 8.6 | 7.0 |
| Features | 8.6 | 8.8 | 6.3 |
| Value | 9.0 | 6.8 | 7.2 |
| Support | 7.8 | 7.3 | 7.1 |
| Pricing | |||
| Starting price | $9/mo | $13/mo | $49/user/mo |
| Free plan | Included | Included | Included |
| Free trial | — | — | Free trial |
| Features | |||
| Features included | 8 / 8 | 8 / 8 | 2 / 8 |
| Drag-drop editor | Included | Included | Not included |
| Automations | Included | Included | Included |
| A/B testing | Included | Included | Not included |
| Landing pages | Included | Included | Not included |
| SMS | Included | Included | Not included |
| Segmentation | Included | Included | Not included |
| Signup forms | Included | Included | Not included |
| API access | Included | Included | Included |
| Details | |||
| Biggest strength | Unlimited contacts; pay for emails sent | Easy editor and a huge template library | Email logging runs inside Gmail, so team members update deals without switching tools or entering data by hand. |
| Biggest weakness | Fewer templates and polish than Mailchimp | Costs rise steeply as the contact list grows | Streak is built around Gmail, so teams that work in Outlook or another mail client will not get the same inbox-based workflow. |
| Platforms | Web, iOS, Android | Web, iOS, Android | Web |
| Best fit | 1–100 users | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Brevo vs Mailchimp vs Streak: FAQs
Is Brevo better than Mailchimp?
Brevo scores 85/100 against Mailchimp's 80, a 5-point lead. Unlimited contacts; pay for emails sent. Mailchimp is the better pick if easy editor and a huge template library matters more to you.
Which is cheaper, Brevo or Mailchimp or Streak?
Brevo has the lowest starting price at $9/mo and offers a free plan. Mailchimp starts at $13/mo; Streak starts at $49/user/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Brevo covers 8 of the 8 email marketing features we track, including Drag-drop editor, A/B testing, Landing pages which not every product here offers.
Do Brevo and Mailchimp integrate with the same tools?
Both connect to Zapier, Typeform, Calendly. Only Brevo lists Magento, PrestaShop, WordPress; Only Mailchimp lists BigCommerce, Squarespace, Wix; Only Streak lists Slack, Google Calendar.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Brevo, Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →