Mailchimp vs Mailjet: Features, Pricing and Reviews Compared
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $9/mo · free plan
- Ease of use
- 7.2
- Functionality
- 7.7
- Value for money
- 7.6
- Customer support
- 7.4
Best for
- Developers who send app email and want a marketing editor alongside the API
- Small businesses running newsletters and welcome sequences
- EU-focused companies that need GDPR tooling and EU data storage
Our verdict
Mailchimp comes out ahead at 80/100 versus Mailjet at 75. Easy editor and a huge template library. Mailchimp is the better fit for small businesses that want a familiar, template-driven email tool. Mailjet makes more sense if you need the free plan includes 6,000 emails per month and 1,000 contacts, with no credit card needed at signup or you want to start cheaper ($9/mo vs $13/mo).
On Mailchimp: Mailchimp is still the easiest way for a small business to send a good-looking newsletter and run basic automations, and the template, form and landing-page tools are polished. It is no longer the cheap option: contact-based pricing climbs quickly, the free plan is small, and the automation depth on Essentials is thin. Choose it for ease and ecommerce integrations; choose Brevo or MailerLite if price per contact is the priority.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Mailchimp | Mailjet |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Not included |
| API access | 31% | Included | Included |
What stands out in each
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
MailjetDrag-and-drop email editor
Marketers design responsive emails in a visual editor and reuse templates across campaigns. Layouts are previewed across devices and email clients before sending, so teams can review content without waiting on a developer.
AI campaign tools
The AI Assistant drafts campaigns, subject lines and layouts from a short prompt, and rewrites copy inside the editor. AI segmentation turns a plain-language audience description into filter logic that can be reviewed before sending.
Segmentation and automation
Audience segments can be built from behavior, location and engagement level. Automation workflows send messages based on user actions, and A/B testing compares subject lines and content variations.
Email API and SMTP relay
A RESTful API and SMTP relay handle marketing and transactional email at volume. Sandbox mode allows safe testing, and SDKs are available for PHP, Python and Node.
Pricing comparison
Mailchimp starts at $13/mo with a free plan; Mailjet starts at $9/mo with a free plan (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
MailjetFree
Suited to testing the platform or sending low volumes of email with a small contact list.
- 6,000 emails per month
- 200 emails per day
- 1,000 contacts
- APIs, SMTP Relay and Webhooks
Starter
Suited to small senders who need more volume and no daily sending cap.
- 8,000 emails per month
- No daily sending limit
- 2,000 contacts
- Brand Kit and Anonymous Tracking
Essential
Suited to growing senders with large contact lists who want AI-assisted content and unlimited contacts.
- 15,000 emails per month
- Unlimited contacts
- AI-assisted content creation
- 500 email address validations and 500 email previews per month
Premium
Suited to teams that need automations, advanced reporting and shared account management.
- Advanced statistics and automations
- Team and account management
- 2,000 email previews per month
- Priority support
Monthly plans have no engagement and can be switched to the Free plan at any time, and annual billing is discounted by 10%. Sending beyond a plan's limit is billed per additional 1,000 emails, and unused credits expire at the end of each billing cycle. Prices exclude French VAT unless an intra-Community VAT number is provided, and prepaid accounts have a $50 minimum deposit.
Value for money: 7.6/10
Integrations comparison
8 integrations in common · 8 only in Mailchimp · 67 only in Mailjet. Logos link to our review when we cover the tool.
Both connect to
Shopify
SquarespaceOnly Mailjet67Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
MailjetIdeal for
- Developers who send app email and want a marketing editor alongside the API
- Small businesses running newsletters and welcome sequences
- EU-focused companies that need GDPR tooling and EU data storage
Not for
- High-volume senders who need phone support on a self-serve plan
- Teams that need automations or a dedicated IP on a budget under $29 per month
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
Mailjet- Support score
- 7.4/10Leads
- Ease of use
- 7.2/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Training
- In Person
- Live Online
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- English, Français, Deutsch, Español
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
Mailjet- Security
- ISO 27001
- SOC 2
- PCI DSS
- CSA STAR Level 1
- CCPA
- HIPAA-ready configurations upon request
- GDPR compliant
- Certified Senders Alliance participant
- EU-based data centers
- Daily encrypted backups
- Email Tracking Consent and Anonymous Tracking
- Public API
- Yes
- Mobile apps
- None published
- Company
- founded 2010
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
MailjetPros
- The free plan includes 6,000 emails per month and 1,000 contacts, with no credit card needed at signup.
- The API, SMTP relay and webhooks are available on the free plan, so developers can start sending without a paid commitment.
- Starter starts at $9 per month with no daily sending limit once upgraded.
- The WordPress plugin is free and syncs WordPress contacts into Mailjet lists automatically.
- Certifications include ISO 27001 and SOC 2, and data is stored in EU-based data centers.
Cons
- The free plan caps sending at 200 emails per day, which limits bursts of campaign sends.
- Team and account management, automations and a dedicated IP require the $29 Premium plan.
- Phone support and a dedicated technical account manager are only included in custom enterprise plans.
- Emails sent beyond a plan's monthly limit are billed per additional 1,000, and unused credits expire each billing cycle.
- Prices exclude French VAT unless an intra-Community VAT number is provided.
Full side-by-side table
Mailchimp leads in 5 of 8 rows where they differ. Green marks the leader in each row.
Mailjet 75Leads 3 of 8 rows · Best for small teams and developers who need email marketing and a sending API in one account| Feature | Mailchimp Best for small businesses that want a familiar, template-driven email tool | Mailjet Best for small teams and developers who need email marketing and a sending API in one account |
|---|---|---|
| Scores | ||
| BSR score | 80 | 75 |
| Ease | 8.6 | 7.2 |
| Features | 8.8 | 7.7 |
| Value | 6.8 | 7.6 |
| Support | 7.3 | 7.4 |
| Pricing | ||
| Starting price | $13/mo | $9/mo |
| Free plan | Included | Included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 7 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Not included |
| Segmentation | Included | Included |
| Signup forms | Included | Included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Easy editor and a huge template library | The free plan includes 6,000 emails per month and 1,000 contacts, with no credit card needed at signup. |
| Biggest weakness | Costs rise steeply as the contact list grows | The free plan caps sending at 200 emails per day, which limits bursts of campaign sends. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Mailchimp vs Mailjet: FAQs
Is Mailchimp better than Mailjet?
Mailchimp scores 80/100 against Mailjet's 75, a 5-point lead. Easy editor and a huge template library. Mailjet is the better pick if the free plan includes 6,000 emails per month and 1,000 contacts, with no credit card needed at signup matters more to you.
Which is cheaper, Mailchimp or Mailjet?
Mailjet has the lowest starting price at $9/mo and offers a free plan. Mailchimp starts at $13/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track, including SMS which Mailjet lacks.
Do Mailchimp and Mailjet integrate with the same tools?
Both connect to Shopify, WooCommerce, BigCommerce, Squarespace, Zapier and 3 more. Only Mailchimp lists Wix, Stripe, QuickBooks Online; Only Mailjet lists FullContact, Marketo Engage, Microsoft Azure.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →