Mailchimp vs SendPulse: Features, Pricing and Reviews Compared
- Starting price
- $13/mo · free plan
- Ease of use
- 8.6
- Functionality
- 8.8
- Value for money
- 6.8
- Customer support
- 7.3
Best for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
- Starting price
- $9.60/mo · free plan
- Ease of use
- 7.2
- Functionality
- 7.6
- Value for money
- 7.6
- Customer support
- 7.4
Best for
- Small businesses running email and messaging-app marketing
- eCommerce stores recovering abandoned carts
- Online educators selling courses
Our verdict
Mailchimp comes out ahead at 80/100 versus SendPulse at 75. Easy editor and a huge template library. Mailchimp is the better fit for small businesses that want a familiar, template-driven email tool. SendPulse makes more sense if you need the free plan has no time limit and covers up to 15,000 emails per month for 500 subscribers, with no credit card required or you want to start cheaper ($9.60/mo vs $13/mo).
On Mailchimp: Mailchimp is still the easiest way for a small business to send a good-looking newsletter and run basic automations, and the template, form and landing-page tools are polished. It is no longer the cheap option: contact-based pricing climbs quickly, the free plan is small, and the automation depth on Essentials is thin. Choose it for ease and ecommerce integrations; choose Brevo or MailerLite if price per contact is the priority.
Features comparison
The 8 email marketing capabilities we check on every product, ordered by importance to buyers.
| Feature | Importance | Mailchimp | SendPulse |
|---|---|---|---|
| Drag-drop editor | 90% | Included | Included |
| Automations | 84% | Included | Included |
| Segmentation | 78% | Included | Included |
| Signup forms | 69% | Included | Not included |
| A/B testing | 61% | Included | Included |
| Landing pages | 47% | Included | Included |
| SMS | 39% | Included | Included |
| API access | 31% | Included | Included |
What stands out in each
Email builder and templates
A drag-and-drop editor with a large template library, brand kit, and generative AI for copy and layouts. Emails render reliably across clients, and the creative assistant produces usable designs for people without a designer.
Automations and Customer Journeys
Essentials covers single-trigger automations (welcome, abandoned cart, re-engagement). Standard unlocks the Customer Journey Builder with branching logic, delays and conditions, which is where Mailchimp becomes a real marketing automation tool.
Audience management and segmentation
Tags, groups and behavioural segments; Standard adds predictive segmentation (likely-to-buy, customer lifetime value) using ecommerce data. One audience per account is the recommended model, which simplifies pricing.
Ecommerce integrations
Native connections to Shopify, WooCommerce, BigCommerce and others pull order data into the audience for product recommendations, purchase-based segments and revenue reporting per campaign.
SendPulseEmail campaign builder
Create campaigns with a drag-and-drop editor, more than 130 templates, and an AI copy tool that drafts, rewrites, and translates text. Previews show how emails look on desktop and mobile. The built-in spam checker helps protect deliverability.
Chatbots for messaging apps
Build auto-replies and sales flows for WhatsApp, Instagram, Facebook, Telegram, TikTok, and Viber. Chatbot subscriber data syncs with the CRM. Off-script conversations route to a team member with the full chat history.
Automation 360 flows
Connect email, SMS, web push, and chatbot messages into one event-triggered journey. A welcome sequence, abandoned cart reminder, or thank-you message can fire automatically based on what a customer does.
Built-in CRM and pipeline
Contacts and conversations from every channel land in one CRM with a sales pipeline, a named owner on each deal, and reminders. This keeps leads from being tracked across chats, spreadsheets, and memory.
Pricing comparison
Mailchimp starts at $13/mo with a free plan; SendPulse starts at $9.60/mo with a free plan (Free trial). Plans are shown as the vendors publish them; the BSR Value subscore reflects what you get for the money.
Free
Up to 500 contacts and 1,000 sends a month with Mailchimp branding.
- 500 contacts
- 1,000 emails/month
- Basic templates
- Forms and landing pages
Essentials
Removes branding, adds scheduling, A/B testing and 24/7 email support.
- Remove Mailchimp branding
- A/B testing
- Scheduled sends
- Basic automations
Standard
Customer journeys, send-time optimisation, dynamic content and predictive segmentation.
- Customer Journey Builder
- Send-time optimisation
- Dynamic content
- Predictive segmentation
Premium
Advanced segmentation, multivariate testing, phone support and unlimited seats.
- Unlimited seats and roles
- Multivariate testing
- Advanced segmentation
- Phone and priority support
Prices scale with contact count, and unsubscribed and non-subscribed contacts have historically counted toward the total. Monthly send limits apply per plan (for example 10x contacts on Essentials). Overages are billed automatically. Transactional email (Mailchimp Transactional) is a separate paid product.
Value for money: 6.8/10 · Monthly, Pay as you go credits, Cancel anytime · Vendor pricing page ↗
SendPulseFree
For newcomers testing email marketing with a small mailing list.
- Up to 15,000 emails per month for up to 500 subscribers
- More than 130 editable email templates and a drag-and-drop builder
- 100 email verifications
- A/B testing with 3 test groups
Standard
For growing businesses running ongoing email campaigns that drive sales.
- Unlimited number of emails
- Static subscriber segmentation
- A/B testing for subject lines, content, and sender names
- 3 users per account
Pro
For eCommerce and eLearning businesses that personalize multiple sales pipelines.
- Reengagement emails
- Dynamic subscriber segmentation
- Email address verification
- 10 users per account
Enterprise
For large enterprises with multiple teams and heavy email workloads.
- Unlimited number of sender email addresses
- Unlimited number of flows in Automation
- Full A/B testing suite
- Unlimited number of users
Paid email plans can be billed yearly (20% off), every 6 months (10% off), or monthly, and payment is accepted by Visa, Mastercard, and PayPal. Free plan has no time limit, but chat support on it lasts only 30 days after registration. Pay-as-you-go email packs are also available, with purchased emails valid for a year, and a VIP plan is offered for lists over 5 million subscribers.
Value for money: 7.6/10
Integrations comparison
4 integrations in common · 12 only in Mailchimp · 19 only in SendPulse. Logos link to our review when we cover the tool.
Both connect to
Shopify
SquarespaceOnly SendPulse19Which one is best for my use case?
Who each product is built for, who should look elsewhere, and the jobs it gets bought for, from our editorial review and the vendor's own customer profile.
Ideal for
- Small businesses and nonprofits sending newsletters and promotions to a modest list
- Shopify, WooCommerce and Squarespace stores that want abandoned-cart and product-recommendation emails
- Teams without a designer who need templates and a drag-and-drop editor that just work
Not for
- Lists over ~20,000 contacts, where per-contact pricing gets expensive
- Businesses that need SMS, WhatsApp and transactional email on one bill (Brevo does this)
- Marketers who need multi-branch automation on the lower tiers
Common use cases
Sells to: Freelancers, Small businesses, Nonprofits, Mid-size companies. Common industries: Ecommerce, Retail, Nonprofits, Creative and media, Hospitality, Education.
SendPulseIdeal for
- Small businesses running email and messaging-app marketing
- eCommerce stores recovering abandoned carts
- Online educators selling courses
Not for
- Teams that need only a simple newsletter tool
- Businesses with mailing lists over 5 million subscribers without contacting sales
Common use cases
Sells to: Freelancers, Small businesses, Mid size businesses, Enterprises.
Support, training and setup
How you get help, how you learn the product, and how fast you can be running.
- Support score
- 7.3/10
- Ease of use
- 8.6/10Leads
- Support channels
- Email and chat (paid plans)
- Phone (Premium)
- Help center
- Onboarding specialist (Standard+)
- Training
- Documentation
- Video tutorials
- Webinars
- Mailchimp Academy
- Deployment
- Cloud / SaaS
- iOS app
- Android app
- Typical setup
- Same day
- Languages
- English, Spanish, French, German, Portuguese, Italian
SendPulse- Support score
- 7.4/10Leads
- Ease of use
- 7.2/10
- Support channels
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Training
- Live Online
- Webinars
- Documentation
- Videos
- Deployment
- Web
- Typical setup
- Not published
- Languages
- English, Português, Українська, Español, Türkçe, Italiano +4
Security and reliability
Certifications and controls as published by each vendor. We list them; we don't audit them.
- Security
- GDPR
- Two-factor authentication
- SOC 2 (via Intuit)
- Data encrypted in transit and at rest
- Public API
- Yes
- Mobile apps
- iOS · Android
- Company
- Atlanta, GA · 1,000+ employees · founded 2001
SendPulse- Security
- CAN-SPAM Compliance
- User roles and customizable access permissions
- Data Processing Agreement available
- Public API
- Yes
- Mobile apps
- None published
- Company
- founded 2015
Pros and cons
Our editors' pros and cons for each product. No user reviews have been published for these products yet.
Pros
- Easy editor and a huge template library
- Integrates with almost every e-commerce and CRM platform
- Free plan to get started
Cons
- Costs rise steeply as the contact list grows
- Free plan has become very limited
- Phone support only on the top tier
SendPulsePros
- The free plan has no time limit and covers up to 15,000 emails per month for 500 subscribers, with no credit card required.
- The Standard plan starts at $9.60 per month and removes the email send cap, with no SendPulse branding on emails.
- Email, chatbots, live chat, and CRM share one contact list, so customer history stays in one place.
- Over 40 built-in integrations, plus Make and n8n connectors, link SendPulse to tools such as Shopify, WooCommerce, WordPress, and Pipedrive.
- Support is available 24/7 by live chat, email, or help desk, and paid plans include chat support with no time limit.
Cons
- Dynamic segmentation, reengagement emails, and email verification are not included until the Pro plan.
- The Enterprise plan requires a minimum of 2,500 contacts before it can be selected.
- Free plan chat support ends 30 days after registration, and upgrading is required to regain it.
- Standard includes only 3 users per account, so larger teams need Pro or Enterprise for more seats.
Full side-by-side table
Mailchimp leads in 5 of 8 rows where they differ. Green marks the leader in each row.
SendPulse 75Leads 3 of 8 rows · Best for small businesses that want email, chatbots, and a CRM running from one account| Feature | Mailchimp Best for small businesses that want a familiar, template-driven email tool | SendPulse Best for small businesses that want email, chatbots, and a CRM running from one account |
|---|---|---|
| Scores | ||
| BSR score | 80 | 75 |
| Ease | 8.6 | 7.2 |
| Features | 8.8 | 7.6 |
| Value | 6.8 | 7.6 |
| Support | 7.3 | 7.4 |
| Pricing | ||
| Starting price | $13/mo | $9.60/mo |
| Free plan | Included | Included |
| Free trial | — | Free trial |
| Features | ||
| Features included | 8 / 8 | 7 / 8 |
| Drag-drop editor | Included | Included |
| Automations | Included | Included |
| A/B testing | Included | Included |
| Landing pages | Included | Included |
| SMS | Included | Included |
| Segmentation | Included | Included |
| Signup forms | Included | Not included |
| API access | Included | Included |
| Details | ||
| Biggest strength | Easy editor and a huge template library | The free plan has no time limit and covers up to 15,000 emails per month for 500 subscribers, with no credit card required. |
| Biggest weakness | Costs rise steeply as the contact list grows | Dynamic segmentation, reengagement emails, and email verification are not included until the Pro plan. |
| Platforms | Web, iOS, Android | Web |
| Best fit | 1–50 users | Freelancers, Small businesses, Mid size businesses, Enterprises |
Not a match?
Other email marketing software we list, ranked by BSR score.
Mailchimp vs SendPulse: FAQs
Is Mailchimp better than SendPulse?
Mailchimp scores 80/100 against SendPulse's 75, a 5-point lead. Easy editor and a huge template library. SendPulse is the better pick if the free plan has no time limit and covers up to 15,000 emails per month for 500 subscribers, with no credit card required matters more to you.
Which is cheaper, Mailchimp or SendPulse?
SendPulse has the lowest starting price at $9.60/mo and offers a free plan. Mailchimp starts at $13/mo. Per-user pricing, annual discounts and add-ons change the real total, so price out your actual seat count.
Which has more features?
Mailchimp covers 8 of the 8 email marketing features we track, including Signup forms which SendPulse lacks.
Do Mailchimp and SendPulse integrate with the same tools?
Both connect to Shopify, WooCommerce, Zapier, Typeform. Only Mailchimp lists BigCommerce, Squarespace, Wix; Only SendPulse lists Google Analytics 360, WordPress, Bitrix24.
How this comparison was made
Each product was scored on the same four subscores (Ease, Features, Value, Support) from the vendor's published pricing and documentation, our editorial review, then combined into a 100-point BSR score. Hands-on tested: Mailchimp. Feature checks use one list per category; plans, integrations, support and security come from what each vendor publishes and are refreshed when listings change. Green marks the leader in a row. Sponsored placements are labeled elsewhere on the site and never touch a comparison. Full methodology →